When you're a plus-size woman, you begin to normalize why fashion and shopping is so hard. We say retailers charge more for plus-size versions of the same items because of "more materials," or that designers don't cater to plus-size women because they don't know what flatters their bodies. We trick ourselves into thinking that all of these excuses are OK.

However, a recent interview with a luxury fashion executive revealed there's something more horrifying going on.

According to one luxury brand executive, making a plus-size line is the same thing as making a line promoting anorexia.

In an interview with Glossy, one luxury bigwig literally said the reason they don't produce plus-size clothes is simply because they don't want to promote an "unhealthy" image.

“Being overweight is not very healthy, so it doesn’t matter how much of the population is fat; it’s not a healthy image to be putting out there,” she said.

Right. Because we don't see extremely thin models on runways, in ads, during Fashion Week, in magazines, in street-style shots, on blogs, on social media, in editorials... everywhere. Is that really a healthy image to put out there?

Apparently, fit is one of the biggest "issues."

photo: Eloquii

According to the same executive, the reason high-end designers don't show their looks on plus-size women is because it just won't look good.

“Clothing doesn’t look optimal on women sitting on either end of the spectrum,” she stated.

Additionally, high fashion designers are too chicken to tap into the market.

Despite ASOS, Forever 21 and multiple other mass-market retailers investing in the plus-size market, designers are only going to be swayed when other major designers start tapping into the market.

As for the high-end designers who HAVE seemingly embraced plus-size models, like Michael Kors and Christian Siriano, that pool is just too small to have much sway with the other big fashion houses.

Besides, despite claiming to "embrace" plus-size figures on the runway, Kors and Prabal Gurung have yet to put their money where their mouths are. Kors doesn't advertise any plus-size fashion or sell it online. Sure, Gurung may have a Lane Bryant collection we all fawn over, but he has yet to actually offer above a size 12 for his main line.

The biggest reason? It destroys the illusion of aspiration.

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Luxury brands are trying to create a "dream," one that can apparently be shattered if worn by a curvy or plus-size woman.

“The luxury market is one that creates a universe, more than in the mass market," Carole Fiaux, US director of press agency Hopscotch Luxe, revealed. "Brands are trying to protect that universe and the dream they’re trying to convey."

Because that universe clearly cannot be appreciated by, loved, and bought into by women of all sizes.

The biggest loss doesn't come to the plus-size community.

It's not the plus-size community who has to suffer the most in this scenario; it's the designers.

According to NPD Group, spending for women's plus-size apparel just keeps rising. It's at $21.4 billion in 2016, which is a 6% jump from the previous year.

It goes to show that designers are just ignoring a massive, underserved market with serious spending power. 

That just doesn't make sense to us.