When you're a plus-size woman, you begin to normalize why fashion and shopping is so hard. We say retailers charge more for plus-size versions of the same items because of "more materials," or that designers don't cater to plus-size women because they don't know what flatters their bodies. We trick ourselves into thinking that all of these excuses are OK.
However, a recent interview with a luxury fashion executive revealed there's something more horrifying going on.
According to one luxury brand executive, making a plus-size line is the same thing as making a line promoting anorexia.
In an interview with Glossy, one luxury bigwig literally said the reason they don't produce plus-size clothes is simply because they don't want to promote an "unhealthy" image.
“Being overweight is not very healthy, so it doesn’t matter how much of the population is fat; it’s not a healthy image to be putting out there,” she said.
Right. Because we don't see extremely thin models on runways, in ads, during Fashion Week, in magazines, in street-style shots, on blogs, on social media, in editorials... everywhere. Is that really a healthy image to put out there?
Apparently, fit is one of the biggest "issues."
According to the same executive, the reason high-end designers don't show their looks on plus-size women is because it just won't look good.
“Clothing doesn’t look optimal on women sitting on either end of the spectrum,” she stated.
The biggest loss doesn't come to the plus-size community.
It's not the plus-size community who has to suffer the most in this scenario; it's the designers.
According to NPD Group, spending for women's plus-size apparel just keeps rising. It's at $21.4 billion in 2016, which is a 6% jump from the previous year.
It goes to show that designers are just ignoring a massive, underserved market with serious spending power.
That just doesn't make sense to us.