The biggest loss doesn't come to the plus-size community.
It's not the plus-size community who has to suffer the most in this scenario; it's the designers.
According to NPD Group, spending for women's plus-size apparel just keeps rising. It's at $21.4 billion in 2016, which is a 6% jump from the previous year.
It goes to show that designers are just ignoring a massive, underserved market with serious spending power.
That just doesn't make sense to us.