If we learned one thing so far this year, it's that fashion ads are only as good as their plus-size redos. So often, brands only use straight-sized people, which isn't just unrealistic — it also perpetuates the myth that big bodies can't model or represent in a campaign. Fortunately, photographers and directors have taken matters into their own hands and are choosing to remake ads with models of all sizes and colors, just as it should be.
Plus-size male model Darnel Ghramm recruited other models of his stature to recreate a popular Calvin Klein advertisement.
The campaign was shot by Tony Trott.
Ghramm himself felt inspired to spearhead the campaign after not seeing himself represented in fashion.
"I decided to bring together a few plus males with different ethnicities, height, sizes & shapes to answer these questions & recreate the 'Plus Size Male' shoot Calvin Klein missed out on," he wrote on Instagram. "We EXIST and we are constituted by many different things. Whether big, tall or simply fall outside of the worlds standards, we are ALL handsome and worthy, FACT!"
With the campaign, the men hope to break industry standards and go outside the norm of what most people think of when they think of male models.
"Because we're Big&Tall, it doesn't mean we're not capable of doing the things a industry standard size model can do or that we shouldn't have the same opportunities. Doesn't mean we're not worthy of proper representation or respect in society or be fairly represented in the fashion industry, because guess what? We wear clothes and have killer style too!" Ghramm wrote on Instagram. "I’m not here to be 'The Standard.' I’m here to go against the norms of life and the industry by simply being me, not a mold. To show and inspire people to love themselves and make there dreams a reality, amongst all the criticisms and 'nos.'"
Ghramm took inspiration from a recent viral Kardashian redo, but wanted it to be a bit different.
“Re-creating the shoot was fairly easy,” he said. “I didn’t want to do it exactly the way [Sirokai] did it. I got together a few plus males with different ethnicities, height, sizes and shapes... We exist and we are constituted by many different things. Whether big, tall or simply fall outside of the worlds standards, we are all handsome and worthy.”
If the shoot proves anything, it's that there's a real need to feature plus-size males in fashion — representation matters! — and it would be shockingly easy to do so.
WATCH: Plus-size stereotypes – Subscribe for more!
Subscribe to Revelist on YouTube for a gorgeous life!