The women behind Society Plus describe what department store executives told them to change about their line.

photo: YouTube/FatGirlFlow

As a young person who wants to dress like an actual young person, it's not as hard for me to find cool plus-size clothing today as it was even two or three years ago. 

Unfortunately, that has little to do with major department stores and everything to do with awesome e-tailers like Boohoo and Fashion to Figure. 

Department stores are still seemingly clueless about what the plus-size woman wants — and that's not just my personal opinion. Listen to the things department store execs have told plus-size designers about "what plus-size women want."

It will infuriate you.

"Certain stores buy only certain sizes," actress and designer Melissa McCarthy told Chelsea Handler on a recent talk show appearance. "I've had people say, 'Women above a size 10 don't really want to wear a print.'"

McCarthy launched her line, Seven7 (size 4 to 28), in the fall of 2015. The line was initially carried by HSN, Evans, Nordstrom, Macy’s, and Lane Bryant. Today it has expanded to Lord and Taylor, Penningtons, and a host of other online and brick-and-mortar retailers. 

Also on the list of things fashion executives have told McCarthy that plus-size women don't want: the color red, sleeveless pieces, pockets, and pants.

"And I'm always usually sitting there wearing what they're telling me nobody will wear," said McCarthy

This sounds very close to what Jessica Kane and Michelle Crawford, the women behind Society Plus, say they were told by a major department store.

A photo posted by Society+ (@societyplus) on

In an interview for the YouTube channel "Fat Girl Flow," Crawford and Kane talked about the changes that were suggested to them by executives. 

"We actually met with a major department store and we showed them our collection and they said, 'You've got it all wrong, you don't know the plus-size woman. You have way too much color, your clothes have too much construction, and they are way too fitted.'"

It gets worse. Here's what the executives said plus-size women want.

"What you need to do is make clothes that are dark, that are really baggy, that a woman is going to wear to the grocery store and to get her kids from school. And your price point is too high because plus-size women don't feel good about themselves and they're always trying to lose weight and so they're not going to spend money on their clothes."

Hey, retailers: You might want to check this video out.