Well, it seem like Vogue hired the same retoucher Calvin Klein used on its latest ad with the Kardashians. Just look at the latest cover starring Bella and Gigi Hadid, which is getting heat for "obvious Photoshop" and a bizarre theme.
Gigi and Bella Hadid are on the March cover of British Vogue.
Instead of fans celebrating the big cover of the sisters, fans instead hit the sisters with Photoshop claims — specifically calling out Bella and her face.
People claimed the photo was MAJORLY retouched.
what’s wrong with Bella’s face they over did the photoshop
— Razzy (@razmonster) January 30, 2018
Something looks off.
I can't believe Bella's surgeon worked so hard on her face to Vogue destroy it by excess of Photoshop
— fearless (@hoelovr) January 30, 2018
Bella's face does not look like her own.
They went overboard with the photoshop on Bella's face. She is naturally gorgeous there is no need for editing :/ https://t.co/obK6qDL1tc
— Rim (@collinsxvogue) January 30, 2018
Girl, that's SO not your hairline.
i feel bad for bella, thats such a horrible cover. it looks like they took a photo of her face and later added the hair on photoshop
— holly (@beIlajustin) January 29, 2018
Is that even Bella?
That is #Bellahadid?? Are we sure?
— Crab Countess (@Crabcountess) January 30, 2018
The cover is disturbing..very very disturbing.. #Vogueuk #Gigihadid
However, what bothered people more than the cover is the shoot itself.
Sisters reunited. As the most in-demand sisters in the fashion industry, it's more common to see @bellahadid and @gigihadid apart. However, the sisters reunited for the March 2018 issue of @britishvogue cover story. On sale this Friday. Stay tuned for more exciting announcem… pic.twitter.com/TIRxVT32Gn
— Edward Enninful OBE (@Edward_Enninful) January 30, 2018
The two posed totally naked with their legs around one another, with their heads touching.
The pose came off as overly sexual to some.
gross that their faces were photoshopped to this extent. super gross that two siblings were asked to pose like this.
— juwayriyya (@mutantpasta) January 30, 2018
Nothing wrong with posing naked, but does it have to be with your sister? And do their legs have to be entwined around one another?
People were calling out Vogue for fetishizing the two sisters.
Must you fetishise them? Talented women. No need to be naked to pique our interest.
— Sarah Southern (@sarahsouthern) January 30, 2018
There's nothing "new" about this.
Bella is unrecognisable. “New Vogue” same old beauty standards.
— Natalie B (@hardtochase) January 30, 2018
People were pumped for British Vogue's "new" editor-in-chief, Edward Enninful to bring in a new, modern, updated feel to the magazine. He did that just that for his first Vogue cover with Adwoa Aboah, only to cast Taylor Swift, Margot Robbie, Nicole Kidman, and the Hadid sisters afterward.
Doesn't seem very cutting edge, modern, or diverse to us.
While the verdict is out on both the Photoshop allegations and whether it's a creepy way of posing two sisters, it's still a step in the wrong direction.
If Vogue — either the UK version, the US version, or any of the international editions — wants to start being revolutionary, it'll have to start with casting models and celebrities who don't just represent a narrow Eurocentric idea of beauty.
Let's keep working on this (and maybe lay off the Photoshop).
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