Readers were angry People chose a man with a problematic past.
Fans were horrified by Shelton's racism and homophobia.
Shelton tried to play off the criticism by reminding fans not to "hate him because he's beautiful."
But Twitter didn't want to hear it.
The discovery of Shelton's racist, homophobic tweets made fans question their feelings toward his girlfriend, Gwen Stefani.
But unfortunately, it's easy to see why Shelton was a "smart" choice.
"People is the magazine of choice for Trump-loving, Middle American housewives," one Twitter user acutely noted. "So it was either Blake Shelton or a semi-automatic rifle wearing a fitted henley and strap-on dildo."
However, if the magazine wants to be a player in changing the public discourse, it shouldn't appeal to racists and homophobes for the sake of sales.
Not MY "Sexiest Man Alive."