By now, you've probably noticed those really annoying advertisements that pop up sporadically throughout your Instagram feed. Some are just your average clothing ads that are generally harmless (except when it comes to your wallet), while others showcase ridiculous mobile games. I'm not talking about Angry Birds or Words With Friends, either. I'm talking about those bizarre role-playing simulation games you have to pay to play.
One game, in particular, called Game of Sultans, has been flooding everyone's feed with ads that aren't just annoying, but incredibly harmful. And Demi Lovato has had enough.
The Game of Sultans promo featured side-by-side animations of two girls with completely contrasting body types: one labeled as "obese" and one labeled as "pretty." It basically encouraged gamers to make their character's "obese" daughter slim down to look more like their friend's "pretty" daughter.
Lovato took a screenshot of the ad and shared it with her followers.
"Why is this fat-shaming bullshit on my feed?" she asked. In a series of screencaps, she continued to call out Instagram for approving this problematic promo.
"So many things wrong with this ad," she continued.
First of all, she noted, "You can be 'pretty' at any weight."
Say it again for those in the back!
She then went on to explain how harmful the ad can be to anyone who struggles with societal pressures or is in recovery from an eating disorder. "This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder. Especially when eating disorders are all about ‘control,’" she wrote.
Lovato herself has struggled with eating disorders in the past and admitted that food is "still the biggest challenge in my life."
She concluded the post by asking Instagram to remove the "bullshit" ad from her feed, as well as everyone else's. "I expect you guys to know better," she wrote, specifically calling out the social media platform.
"And shame on the game," she added.