demi lovato instagram fat shaming ad
photo: Reuters

By now, you've probably noticed those really annoying advertisements that pop up sporadically throughout your Instagram feed. Some are just your average clothing ads that are generally harmless (except when it comes to your wallet), while others showcase ridiculous mobile games. I'm not talking about Angry Birds or Words With Friends, either. I'm talking about those bizarre role-playing simulation games you have to pay to play. 

One game, in particular, called Game of Sultans, has been flooding everyone's feed with ads that aren't just annoying, but incredibly harmful. And Demi Lovato has had enough.

Demi Lovato, who's been taking a break from the public eye following an overdose last year, took to Instagram Stories to call out offensive ads promoting Game of Sultans.

She directed her Twitter followers to take a peek at her Instagram feed.

The Game of Sultans promo featured side-by-side animations of two girls with completely contrasting body types: one labeled as "obese" and one labeled as "pretty." It basically encouraged gamers to make their character's "obese" daughter slim down to look more like their friend's "pretty" daughter.

demi lovato instagram fat shaming
photo: @demilovato / Instagram

Lovato took a screenshot of the ad and shared it with her followers.

"Why is this fat-shaming bullshit on my feed?" she asked. In a series of screencaps, she continued to call out Instagram for approving this problematic promo.

demi lovato fat shaming instagram
photo: @demilovato / Instagram

"So many things wrong with this ad," she continued.

First of all, she noted, "You can be 'pretty' at any weight." 

demi lovato instagram fat shaming
photo: @demilovato / Instagram

Say it again for those in the back!

She then went on to explain how harmful the ad can be to anyone who struggles with societal pressures or is in recovery from an eating disorder. "This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder. Especially when eating disorders are all about ‘control,’" she wrote.

demi lovato instagram fat shaming
photo: @demilovato / Instagram

Lovato herself has struggled with eating disorders in the past and admitted that food is "still the biggest challenge in my life."

She concluded the post by asking Instagram to remove the "bullshit" ad from her feed, as well as everyone else's. "I expect you guys to know better," she wrote, specifically calling out the social media platform.

demi lovato instagram fat shaming
photo: @demilovato / Instagram

"And shame on the game," she added.

Her followers and fans had her back, of course, and applauded Lovato for using her platform to address the fat-shaming advertisement.

"We need more ppl 2 address these types of issues head on," one follower wrote.

Others mentioned that they've seen the ads many times and felt they needed to be removed before they caused anymore harm.

"Now with a young daughter, I feel ads like this need to be controlled," one user noted. 

Even Kim Kardashian reached out, retweeting Lovato's message with three clapping emojis. 

However, fans were not thrilled with the reality star's hypocrisy.

Twitter users immediately called Kardashian out for supporting Lovato's message when days prior she promoted weight loss supplements.

One of the first posts Kardashian made in 2019 was an ad for Flat Tummy Co.

"Is your next perfume called hypocrisy?" one user jokingly asked.

Lovato's message clearly went over the reality star's head.

It seems that with the help of Lovato, Instagram took notice, though. A rep for the social platform told TMZ, "We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds."

Nobody should see this Game of Sultans ad on Instagram anymore.

People didn't quite believe that Instagram approved the ad "by mistake," but were just happy to learn of its removal.

"You don't approve a body-shaming campaign by 'mistake,'" one user said.

Way to go, Ms. Lovato! It's always inspiring to see celebrities stand up for what they believe in.

A post shared by Demi Lovato (@ddlovato) on

And it's even better when it works! So long, Game of Sultans advertisements.