A beauty brand just said that Jordyn Woods has "bad hair," and it's really not OK. Bellami Hair posted a meme on its Instagram suggesting that Kylie Jenner was paying for Woods' hair extensions, and jokes that she must've been cut off, given recent events that we need not explain.
People were pretty upset that a beauty brand could say something so negative. It's especially upsetting that Woods is one of the few people of color featured on the brand's social media. Bellami Hair later issued an apology saying that it didn't mean to offend anyone.
If you look at the brand's Instagram, too, it almost exclusively features white women.
I think it's very interesting that an insulting meme is one of the few times Bellami Hair has posted a black woman on its Instagram. And even when there are women of color on the page, they all have a rather fair complexion and relaxed hair, suggesting endless theories about the brand's stance on blackness.