Kim Kardashian blackface
photo: Splash News

Last Tuesday, Kim Kardashian announced the creation of her new beauty brand, KKW Beauty — and by Wednesday, the makeup line was already involved in its first major scandal.

Last week, Kardashian shared this image on social media to promote the line — but the only thing fans seemed to notice was her darker skin tone.

Kim Kardashian black face KKW beauty
photo: Instagram/@kimkardashian

Kardashian's followers immediately accused her of wearing blackface.

Kardashian, however, adamantly denies she wore blackface. She told The New York Times she was just "really tan" on the day of the shoot.

In an interview published Monday, Kardashian told the NYT she was tanner than usual at the time of the shoot. She believed her tan caused an odd color contrast, and she ended up appearing darker in the photos than she actually is.

"I used an amazing photographer and a team of people," Kardashian insisted

"I was really tan when we shot the images, and it might be that the contrast was off."

The new beauty mogul said she initially didn't see anything wrong with the images.

"I would obviously never want to offend anyone," Kardashian noted. "I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it."

But once the backlash started pouring in, she made the prompt decision to fix the promotional photos.

Kim Kardashian blackface
photo: Instagram/@kimkardashian

"Of course, I have the utmost respect for why people might feel the way they did," Kardashian continued. "We made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away."

The controversy was an eye-opener for Kardashian.

Kim Kardashian blackface
photo: Instagram/@kimkardashian

"Definitely I have learned from it," she swore.

However, the internet isn't always willing to forgive and forget...

Kim Kardashian blackface
photo: Twitter
Kim Kardashian blackface
photo: Twitter
Kim Kardashian blackface
photo: Twitter
Kim Kardashian tan blackface
photo: Twitter