Kim Kardashian released her Kimono shapewear brand just days ago and was immediately met with backlash on two fronts. First, people were put off by the fact that her launch campaign photos included zero plus-size women. However, the biggest critique was the fact that she named her brand Kimono (after a traditional Japanese robe), trademarked the word kimono, and bought the kimono.com URL.
Japanese people dragged Kardashian using the Twitter hashtag "#KimOhNo" to express their grievances with the fact that she would use the name of a culturally significant design to sell her undergarments. Revelist speculated that she likely wouldn't respond, because seven times out of 10, Kardashian lets backlash come and go without speaking about it one way or the other.
Apparently, Mrs. West had time for this one. She delivered a pretty interesting response to the outcry in an interview with the The New York Times.
People are deeply bothered that she's attaching the name to sell shapewear, which has absolutely nothing to do with Japanese culture and everything to do with making herself richer.
"I usually don’t get upset about stupid [redacted] like this but Kim Kardashian went and TRADEMARKED the word Kimono (for her brand)... Like seriously go [redacted] right off," one person wrote. "THIS is a Kimono, not your [redacted] clothing line. People need to quit disrespecting Japanese culture, like ASAP."