SKIMS coronavirus
photo: Instagram/SKIMS

Celebrities are stepping up in a big way amidst the COVID-19 pandemic. They're giving money to hospitals, funding the production of more protective wear, and donating toward added ventilators. However, that giving back isn't always in the form of the writing of a check, for some, it's through their respective brands. 

That's the route Kim Kardashian is taking through SKIMS, and everyone isn't so crazy about it.

Kylie Jenner just made a $1 million donation to COVID-19 relief.

The news, which was revealed by Jenner's doctor, Dr. Thais Aliabadi, was shared on Instagram. “I am speechless, my eyes are filled with tears of joy and my heart is overwhelmed with gratitude," he wrote. "I made a wish to the universe to gather protective masks for our brave healthcare workers and today my dream came true. One of my patients, a beautiful Living Angel just donated $1,000,000 to help us buy hundreds of thousands of masks, face shields, and other protective gear which we will have delivered directly to our first responders, as too many masks at hospitals are disappearing before making their way onto the faces of our front line heroes.”

However, Kim Kardashian is taking a different approach to the relief efforts.

Instead, she'll be donating a percentage of proceeds from her brand, Skims. "Made from ultra-soft cotton, @KimKardashian’s comfy underwear and loungewear pieces were made for moments at home," the brand wrote. "Shop the Cotton Collection now at SKIMS.COM with 20% of profits being donated to @baby2baby’s COVID-19 Emergency Response Program to support their mission to provide basic essentials to children and families in need."

It has many wondering why she just won't donate. 

There's no denying that Kardashian has the means to, so it has many scratching their head on why she won't simply give her own income. "Why not just donate?! Why aim to make profit with the intent to donate?!" someone tweeted Kardashian.

And the Swifties have gotten even more ammunition to come for Kardashian.

"Swifties faces when Kim Kardashian West called Taylor Swift “self-serving," yet who’s the one promoting SKIMS for sales in junction with COVID-19?" a Swift fan asked on Twitter. "Disgusting and vile. The Trump supporter misogynistic rat of a husband needs to sit down as well."

This is literally the beef that will never end. 

Given that the people are who made her famous, should it be a given to give back?

"We have to buy something for ya’ll to donate?" someone asked. "Americans made you SO rich, the least you could do is donate a lump sum to us. So freken greedy, it’s gross. Even other celebrities have spoken about how greedy your family is. Shame on you."

However, it's important to note that while the perception is that Kardashian has not donated, that information is neither confirmed nor denied.