First Bruno Mars, now Pharrell. The singer is just one of many celebrities recently accused of cultural appropriation, and this time, the controversy is over a new fashion line.

The singer debuted a new sneaker collaboration with Adidas called Hu Holi, inspired by the Hindu festival Holi. Unfortunately for Pharrell and Adidas, the line has Twitter calling them out for cultural appropriation. In fact, there's so much pushback that a Hindu statesmen is getting involved. 

Just last week, Pharrell launched his new sneaker collab with Adidas called Hu Holi, inspired by the famous Hindu festival.

pharrell hu holi
photo: Adidas

According to the website, "The adidas Originals Hu Collection showcases Pharrell Williams' creative flair for celebrating human diversity. These men's shoes bring modern style to the streets with a modern sock-like knit upper. Riding on a responsive Boost midsole that helps return energy to your step during urban adventures."

But it's not just sneakers. The mogul also dropped similar hoodies, shorts, and shirts modeled after the celebration, which is famous for its bright colors.

pharrell hu holi
photo: Adidas

Pharrell celebrated the launch in India with a party hosted by Bollywood star Ranveer Singh. 

In the video and in pictures, he's seen celebrating the festival with the Hindu people by throwing colors and learning about the traditions.

Despite being welcomed at this party, the singer is getting called out for culturally appropriating the festival just to make money.

For some, the whole concept doesn't even make sense. After all, people wouldn't wear these outfits to Holi; everyone just wears white to the festival to take full advantage of the bright-colored powders that are thrown in the air.

Others are slamming the collaboration as it's created by a German company and a non-Indian celebrity.

Of course there are fans who are fully onboard with the line, claiming it actually "promotes diversity."

The majority, however, seem to be against the collab. Hindu statesmen Rajan Zed has even asked for the line to be renamed. 

Zed, the President of the Universal Society of Hinduism, said he feels the collaboration is a “trivilization of traditions-concepts-symbols-beliefs of Hinduism.”

Neither the company nor Pharrell have yet to respond to the suggestion, but hopefully they do so before more damage is done.

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