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2010 brought us "Speak Now," and the absolute NASTIEST song Taylor Swift has ever written.

taylor swift speak now
photo: Taylor Swift / Wikipedia Creative Commons

Literally. I'm skipping over the bride's "snotty little family" in the title track and going straight to "Better Than Revenge," because HOLY CHRIST.

First, context: Taylor is 20 when this album came out. At 19, she was dumped by Joe Jonas, supposedly in a 30-second phone call. The rumor is he's left her for actress Camilla Belle.

Taylor does not take this well, and writes the following song.

"She's not a saint, and she's not what you think / She's an actress / But she's better known for the things that she does / On the mattress."

photo: Giphy

"Soon she's gonna find stealing other people's toys / On the playground won't make you many friends / She should keep in mind / There is nothing I do better than revenge... / You might have him but I always get the last word."


photo: Giphy

I MEAN. This is a *blisteringly* nasty song, and one very difficult to square with Swift's current anti-bullying, pro-girl power stance.

And again, back when she was doing the publicity rounds for this album, Taylor told the press again and again that this song was about a girl who stole her boyfriend "And probably thought I forgot about it. I didn't."

This wasn't a fresh wound — she sat on this resentment for two solid years, then brought it up over and over to promote an album, while STILL painting herself as the victim in the situation.

Additionally, Taylor allegedly told Kanye in 2015 that she wouldn't release one of his songs on her Twitter because of the misogynistic lyrics. MAYBE don't throw those stones when your back catalogue has this stuff in it.

Additionally, let's all take a moment to remember that Taylor has ALREADY written a revenge song about Kanye — it's called "Innocent," and it's the most passive-aggressive thing ever.

taylor swift kanye vmas
photo: Getty Images

"It's OK, life is a tough crowd / 32, and still growin' up now / Who you are is not what you did / You're still an innocent."

Way to infantilize a grown man, Tay.

After that came 2012 album "Red," in which Taylor fine-tuned her public shaming weapons of choice.

taylor swift red album
photo: Taylor Swift / Wikipedia Creative Commons

This album is all about Jake Gyllenhaal, and "Red" went easy on the fiery revenge songs. But there was a new element to Swift's vengeance here that had previously been lacking.

Taylor seemed to realize that you don't have to hit hard to do a lot of (emotional) damage. If "Fearless" was a revenge sledgehammer, "Red" was a stiletto knife — she was still stabbing at her former loves, but those digs became sharper and way more pointed.

On "22," a song about the joys of being ~young and carefree,~ Taylor sings, "It feels like the perfect night to dress up like hipsters / And make fun of our exes."

photo: Giphy

Through the course of this album, we learn a LOT about this "hipster ex" who deserves all the mocking (Jake Gyllenhaal).

We know that he would also pick fights with Taylor, then "hide away and find your peace of mind / With some indie record that's *much* cooler than mine," per "We are Never Ever Getting Back Together." He also "never liked it when [she] wore high heels" and never thought she was funny, either (per "Begin Again.")

But hey, they're also never, ever, ever, getting back together.

I know more about the very intimate failings of Jake Gyllenhaal than I do about MY OWN ex-boyfriends.

taylor swift jake gyllenhaal
photo: Getty Images

All of these burns are extremely specific references that put ALL the fault on one person. And hey, maybe Taylor is right! Maybe this person sucks!

But it's still so strange that Swift is portraying herself (again) as the victimized ingenue, while she's also dragging another person down to hell in her bloodied claws.

Throughout "Red," Swift seems less like someone working through her emotions through songs, and more like someone out to get massive amounts of revenge. Screw her over, and like Jake, you'll have your demons "and darling, they all look like me" ("Sad Beautiful Tragic").

2014 brought the world "1989." This record coincided with Taylor's feminist-lite rebirth, and she spent a lot of time telling the media that this album was really about "starting over in a new city" and "the power of female friendships."

taylor swift 1989
photo: Wikipedia / Creative Commons

But it wasn't.

"1989" was very much about all the same things as the rest of her albums, but pop instead of country: liars, haters, cheaters, and the skanks they leave angels like Taylor for.

Players gonna play and the haters gonna hate, but Taylor's just gonna shake it off — at least according to the first single of "1989." But a deeper look at "Shake it Off" shows that Taylor is letting NOTHING go.

photo: Giphy

"Shake It Off" is a deceptively happy song that is seething with rage. That rage is aimed at everyone — the media, for "falsely" portraying her as an always-dumped maneating loser (even though her own lyrics did that), at jerk dudes who try to bring her down, and ALL the women who are rolling their eyes at her.

But that doesn't bother "1989" Taylor! In fact, she's *so* unbothered, she wrote an entire song telling the world EXACTLY what isn't bothering her.

"While you've been getting down and out about the liars / And the dirty, dirty cheats of the world / You could've been getting down to this sick beat."

And "My ex-man brought his new girlfriend / She's like, “oh my God," but I'm just gonna shake."

Yep. Perfectly normal and not upset at all.

Additionally normal: making an album celebrating female friendships, then starting a high-profile feud with another female musician. Enter "Bad Blood."

taylor swift bad blood
photo: Billboard

"Did you have to hit me where I'm weak? / Baby, I couldn't breathe / And rub it in so deep / Salt in the wound like you're laughing right at me" — "Bad Blood."

Taylor wrote "Bad Blood" about an unnamed female friend who, according to Rolling Stone, "did something so horrible... And it wasn't even about a guy! It had to do with business. She basically tried to sabotage an entire arena tour. She tried to hire a bunch of people out from under me."

This was transparently Katy Perry, who hired three of Swift's backup dancers, and who ALSO dated Taylor's ex-boyfriend, John Mayer. We've already seen how well Tay-Tay handles that.

"1989" was supposedly all about being confident, and no longer being a victim to other people. But Taylor's entire public persona is based on victimization — so how could she continue that? By blaming the Taylor Swift PR machine that she had personally created.

taylor swift
photo: Taylor Swift / Wikipedia Creative Commons

"The rumors are terrible and cruel / But honey, most of them are true / 'Cause baby, I could build a castle / Out of all the bricks they threw at me" — "New Romantics."

T. Swift built her entire career out of confessional songs. Her own lyrics painted her as an always-in-love, slightly unhinged romantic. Much of her previous album promotion revolved around Taylor publicly naming the people who hurt her, while encouraging media speculation about the identities of the other "liars and the dirty, dirty cheats of the world."

That was Taylor's PR play, and it worked for eight years. With "1989," that stopped being cute. Swift stopped looking like the innocent victim of heartbreak, and started looking petty.

But even then, Swift had to be the victim of SOMETHING, so she decided to blame all of this on the media cycle that she herself had created. Taylor Swift is the real victim of Taylor Swift.

Additionally, it's funny that Taylor only got mad about sexism in the media when it works against her personally — she seemed cool with it when misogyny was helping "You Belong With Me" climb the charts.

Now, in 2017, we have "Reputation" Taylor — a harder, edgier Swift who is here to burn the world down and wear more black.

taylor swift reputation
photo: Taylor Swift / Wikipedia creative commons

"All I think about is karma / And then the world moves on, but one thing's for sure / Maybe I got mine, but you'll all get yours" — "Look What You Made Me Do."

So far, we've only heard two songs off "Reputation" — and "Look What You Made Me Do" takes all the repetitive themes from Taylor's work and distills them to their purest, pettiest form ("...Ready For It" is a more stereotypical Taylor Swift love song). She is INDIGNANT at Kim Kardashian, at Kanye, at the media, at the WORLD... and of course, even though it was her own behavior that prompted this entire situation, she remains the victim.

In the video, Taylor starts burning all her enemies with the same pointed, specific nastiness first deployed in "Red."

photo: Giphy

Taylor has long said that she writes songs about her exes, and would be FINE if they wrote songs about her. It has always seemed to me that Tay would be EXTREMELY NOT FINE with exes commodifying a relationship with her in the way she does to them.

Tom Hiddleston proved me right.

Swift and Hiddleston dated for about three months. GQ speculated that the relationship ended because "Taylor did not like how public he was with his affection, like, say, confirming their relationship to The Hollywood Reporter and generally walking around with a smile on his face like a man in love."

Essentially: Tom used his sizable public platform to talk about his feelings for Taylor, a move straight from Swift's own playbook. She dumped him for it.

Not only that, she's continued to mock Hiddleston long after their relationship is over — including in the "Look What You Made Me Do" video.

photo: Giphy

If you've forgotten, Tom Hiddleston wore an "I heart TS" shirt over a holiday weekend, which turned him — not her — into an internet laughingstock.

Tay Tay made sure to put her dancers in that same shirt in her video, just to really make sure the world has remembered to laugh at him some more.

I think that Taylor imagined that this would show the world that she's in on the jokes. She's funny! She's self-referential! She doesn't care!

But it's pretty obvious that she DOES care, and that she's ready to be pointedly nasty about it. When is it going to be enough, Taylor? When will you have enough public revenge?

While we don't know what the rest of "Reputation" holds, but if it's anything like the second single "Ready For It," it's going to be... more of the same.

"I see nothing better, I keep him forever / Like a vendetta." — "Ready For It."

Yep, we get it. You hold grudges. Keep checking your Arya Stark murder list and mocking your exes and ceremonially coming back from the dead after Kim Kardashian buried you.

While I live for pettiness, this ground feels tired now. It's been 12 solid years of anger and vengeance and naming names. Though "Reputation"-era Swift says that the old Taylor is dead, this eternal nasty revenge cycle seems pretty familiar to me.