Rihanna has turned this entire universe into a Fenty party, and fans can't seem to get enough. It's not just about how gorgeous her products from Fenty Beauty, Savage x Fenty, and now the Fenty luxury fashion brand are. People can't get enough of the way Rihanna chooses to present her brand to the people. She's been committed to inclusivity since her iconic 40-shade foundation launch

The latest instance that has fans falling in love with the pop star turned mogul all over again is this depiction of a model showing her unretouched scars on the Fenty website.

One fan noticed the unretouched photos on the Fenty fashion site.

"I love that the images used on Fenty are not retouched and that the model's skin is not perfect by societal standards," the fan shared on Instagram with a photo. Seriously, how gorgeous is this model? This normalization of scars and other body marks is what the fashion and beauty industries need more of.

Another fan wrote about how great it made her feel to see a woman with stars modeling Rihanna's clothes.

"Wow! As a girl with scars, this really touches my heart. I’ve never had any reason to feel less terrible about my scars until seeing this," she wrote. 

This is what fashion is when it's fun, empowering, and inclusion! Yes for Rihanna understanding the purpose of making more people feel seen and valuable just as they are. 

The photo proves that perfection and beauty aren't synonymous.

"A beautiful photograph of beautiful people doesn't need to be retouched. Also, her complexion is what sells me on this piece of jewelry," one person wrote. The rest of the fashion industry has got to catch up to Rihanna's Fenty brand. Flaws ARE selling points, people. They just are!

People also adore that Rihanna included a model with dark skin.

"I agree. I’m as black as that model and I love that I see myself in that model," one fan wrote. Making people of all complexions and looks feel seen is what fashion was always supposed to be. Fashion is art. It's fun. It's liberation. It was never supposed to be an industry created to worship thinness, whiteness, long hair, and overall perfection. Fashion is supposed to reflect the people. 

These are the opinions of an admitted fashion geek here. 

The model herself agrees with the subtle message sent by Rihanna and the Fenty brand.

Her name is Aweng Chuol. She reposted her photo on Monday with a simple caption that says everything needed. "@Fenty close up. The culture," she wrote. By "the culture," I'll assume she means that this is the kind of imagery in fashion and the media that will move our culture forward and away from a need to make everyone appear Photoshopped. Achieving "glass skin" has become so celebrated as more beauty fans get into skin care, but it's important for people to know how beautiful and worthy they are even if/when they don't have it.

By the way, here's another look at Aweng Chuol and her perfectly imperfect skin. 

Can we just take a moment to OBSESS? She's stunning, and I see why Rihanna wanted her fact to represent the Fenty brand. Perfectly imperfect is good. Perfectly imperfect is needed.

As you know, this isn't Rihanna's first go-round with inclusion.

She wowed the world with the first runway show for her Savage x Fenty lingerie, which included women of various body types, including two pregnant women! The beauty and fashion mogul has been criticized for design inconsistencies for the plus-size lingerie, which we hope she addresses with more improved launches. Still, overall, Rihanna has made inclusion a natural part of her marketing strategy. We look forward to seeing more beauty presented this way in the future by Fenty.