"Equal Pay Day" is a national holiday observed on April 12 that calls for awareness of the wage gap between male and female employees. But we shouldn't just focus on equal pay on one designated day, especially since men and women aren't paid equally for equal work.
So in an effort to keep this issue in the forefront of everyone's minds, MTV's Look Different campaign partnered with PARTY NY for the 79% Work Clock, a project that shines a light on how gender impacts pay.
"MTV's Look Different is a multi-year anti-bias campaign that is currently focused on gender issues," Ronnie Cho, MTV's head of public affairs, said. "The gender pay gap is a little understood issue among Millennials based on our research and we wanted to shed light on the issue by creating a physical clock to provoke conversation."While this clock isn't being sold, a few were sent to powerful people, like presidential candidates and Shonda Rhimes, the creator of "Grey's Anatomy." They've been overwhelmingly supportive about the idea.
"Measuring the wage gap on a daily basis was our way of making this issue more present in peoples' minds The 79% Work Clock makes it harder to ignore," Jaimie Carreiro, the creative and tech director of PARTY NY, explained.
"The wage gap creates a distorted reality where women aren't paid equally. To reflect that distorted reality, we created this new kind of clock. It's not a joke or tongue-in-cheek, it's the reality that women are facing," Carrerio said.