Yesterday, Louisiana became the fifth state to further strip women of their reproductive rights. The state's governor, John Bel Edwards, signed a ban that would ultimately stop a woman's ability to receive an abortion the moment a heartbeat is detected, and is yet another step backwards for the country. However, it won't happen without a fight, in particular from big businesses that are completely against the injustices spreading across the country as the fight to overturn Roe. v Wade heats up.
Beauty brands in particular are urgently stepping up to make sure that the voices of women are heard, and that they have the adequate financial backing to do so. They're making these strides through the creation of new product, pledging proceeds, and teaming up with organizations such as Planned Parenthood and the ACLU.