Sadly, sexualizing women is a pretty standard marketing ploy. Boobs are used to sell everything from burgers to beers to cleaning detergent to entrance to a night club.
So it wasn't surprising when Qianjiang Evening Post reported that Trendy Shrimp, a restaurant in the Zhejiang province of China, was offering women discounts based on the size of their boobs to drive up restaurant traffic— but it was infuriating.
After all, turning boobs into a commodity rather than a human body part only perpetuates the objectification of the female body and thus, rape culture.
Luckily, women throughout the province were quick to call out the disgusting promotion.
The sign for the promotion read, "The whole city is looking for BREASTS."
Below that, there was a drawing of women with cup sizes ranging from A to G lined up next to each other in a way that's reminiscent of diagrams of humans evolving. All of the women have small waists and limbs, with long, straight hair — the kind of look women are told over and over again is "sexy."
Women with bigger boobs are on the more "womanly" side of the drawing. Since that's more "desirable," these women could get a 65% discount (the sign represents discounts as how much you will be paying, not saving). Women with smaller boobs could get a much smaller discount.
By encouraging sexist standards, women are supposed to be incentivized to present their boobs to the restaurant's employees for both validation and a discount. That's repulsive.
While public outrage prompted the promotion to end, the restaurant general manager didn't see the problem.
According to BBC, he thought the promotion was ultimately a good decision. "Once the promotion started, customer numbers rose by about 20 percent," he said. "Some of the girls we met were very proud - they had nothing to hide."
He even tried to defend the promotion by encouraging customers who felt uncomfortable to ask to be judged by the female staff instead of the male staff. Right. As if that makes it any less objectifying.Bottom line: No set of boobs is "more worthy" than another — and objectifying women's bodies is wrong, always.