There have been countless scare tactics used outside of abortion centers in order to intimidate women into reconsidering getting an abortion. Many of these attacks are obvious — like calling the women going into these centers murderers while hurling pacifiers at them — but many of them are more indirect and psychologically twisted.

A crisis pregnancy center, as reported by Broadly, is a scam clinic, one that acts as a medical practice with the sole intention of convincing pregnant women not to abort. One of these fake clinics recently took to Facebook to share its particularly disturbing strategy of lighting "baby powder" scented candles in order to make women think of newborn babies.

According to Broadly, a fraudulent clinic in Belfast, Northern Ireland shared its new disturbing strategy in what read like a very strange advertisement for Yankee Candle. 

The clinic's Facebook page posted a photo of a candle with the caption, "Stanton Healthcare would recommend to all crisis pregnancy centre's [sic] the new baby powder yankee candle. It just smells like a new born [sic] baby. #lovelife #lovebabies #protectthemboth #loveyankeecandles."


 As the post went viral, it was quickly met with disgust from women throughout Facebook. In screenshots that Buzz.ie attained, one women wrote, "this is sick and manipulative," while another wrote that this is "disgracefully insensitive and shamefully distasteful advertising." 

But the clinic literally silenced these women by deleting their comments and responding enthusiastically all the positive comments praising them for being anti-abortion. 

What is even more troubling is that this fraudulent clinic is part of a chain of other fraudulent clinics named "Stanton Healthcare." Along with messing with the ambiance, these clinics are known to give inaccurate information regarding the risks of abortion, suggesting that it can cause breast cancer and infertility. They are also located on the same streets as abortion centers that pregnant women may actually be seeking.

Yankee Candle told Broadly it has no ties to Stanton Healthcare Belfast and are currently "addressing" the issue.

H/T: Broadly