Five-year-old Alice Jacob has strong opinions about fashion, especially when it comes to stereotypes about what girls and boys like.
In a recent article for The Washington Post, her mother, Beth Jacobs, wrote about her daughter's letter to the Gap asking for more gender-neutral clothing options for girls like her who aren't into "pink and princesses and stuff."
And the company listened.
Alice received a letter Gap CEO Jeff Kirwan himself, with a promise that the designers will work on clothes for kids like her:
"I got hold of the letters you sent in and wanted to be the one to reply to you. I’m Jeff and I’m the head of Gap.
"You sound like a really cool kid with a great sense of style.
"At GapKids, we try to always offer a wide range of styles and choices for girls and boys. This includes a selection of girls’ tees with dinosaurs, firetrucks, sharks, footballs and some of our superheroes. Our latest Disney Collection, Beauty and the Beast, is also all about the strength and bravery of girls, and that’s something that’s really important to us.
"But, you are right, I think we can do a better job offering even more choices that appeal to everyone. I’ve talked with our designers and we’re going to work on even more fun stuff that I think you’ll like.
"In the meantime, I’m going to send you a few of my favorite tees from our latest collection. Please check them out and let us know what you think. Our customers’ comments are very important to us, and they help us create even better products with each season.
"Thank you again,
Gap Brand President & CEO"
Gap has been known before to perpetuate stereotypes about girls and boys through its clothing.
Over the summer, the brand got skewered for a line of clothing that made girls out to be "social butterflies" in a pink-and-cream sweater while boys were "little scholars" in an Einstein t-shirt — with Einstein's name misspelled.
It seems like Gap is finally listening, thanks to Alice.
Because as her mother later wrote, "It is not just about T-shirts, is it? ...We’ve got a chance to show kids everywhere that all big changes start small."
Right on, Alice.