Target just debuted its 2017 line of swimsuits and the company made a drastic style choice this year...
...when it decided not to Photoshop any of its ads.
Target worked with models Kamie Crawford (pictured above) and Denise Bidot, as well as pro skateboarder Lizzie Armanto and YouTube personality Megan Batoon to shoot its new selection of one- and two-piece swimsuits, proving that you can have cellulite, stretch marks, and belly rolls and still rock a bikini.
"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices," a spokesperson said in a statement.
"We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape."
"It was important to us to use photography that represented their true beauty without filters."
Target aimed to make a body-diverse campaign last year as well, but this is the first year it announced it wouldn't be Photoshopping its models.
Does the brand still have work to do in representing a diverse group of people of all ages, sizes, colors, and abilities? Yes. But is this a step in the right direction? Absolutely.