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"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices," a spokesperson said in a statement.

target swimsuit
photo: Target

"We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape."

"It was important to us to use photography that represented their true beauty without filters."

target swimsuit
photo: Target

Target aimed to make a body-diverse campaign last year as well, but this is the first year it announced it wouldn't be Photoshopping its models.

target swimsuit
photo: Target

Does the brand still have work to do in representing a diverse group of people of all ages, sizes, colors, and abilities? Yes. But is this a step in the right direction? Absolutely.