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TOO good.

photo: Facebook

The grapefruit-flavored drink was exhibiting Kanye-level confidence.

photo: Facebook

Then #TeamCoconut stepped in and basically declared war on Pamplemousse.

photo: Facebook

And thus, the meme battle between LaCroix Pamplemousse and La Croix Coconut began.

photo: Facebook

Let me just say, the politics surrounding seltzer is intense.

photo: Facebook

The commentary gets HEATED.

photo: Facebook

#TeamPamplemousse insists Coconut tastes like straight up sunscreen.

photo: Facebook

But Coconut is quick with the comebacks.

photo: Facebook

The shade is endless.

photo: Facebook

No pop culture stone will be left unturned.

Pamplemousse is definitely showing confidence in battle.

photo: Facebook

But which seltzer will take the other flavor down once and for all?

photo: Facebook

It's a close call as the meme battle continues.

photo: Facebook

So if you need me, I'll be glued to Facebook, waiting for that fire meme to deliver the final knockout.

photo: Facebook

What a world we live in.

photo: Facebook