Why, you ask?
Doesn't that seem like a silly question now that you've asked it?
Cause LOOK AT IT, that's why.
It's just so refreshing and uh-mazing!
You can go super orange...
Like this Disney princess looking maiden...
Or super yellow...
Like this cosplay goddess pictured above!
Or anywhere in-between.
Like this cute choppy bob-wearing gorgeous creature.
It can be subtle.
Like this pastel assemblage of lavender and honey.
Or bold AF.
Like this Saturday morning cartoon inspired shade!
It looks great on long hair...
Especially when paired with a backward baseball cap and a killer selfie angle!
Matched up with a gothic dark blue lip and eyes that pop!
Amber waves of buttery hair are our jam!
With an undercut...
Like this hecka dope saffron shaded top bun!
In a bob...
That could almost pass for natural (in a Disney movie).
... Really any way you can think to style it.
We're even loving the dark roots action pictured above!
It's so damn cute, even Ellie Goulding had to give it a go.
Doesn't she look like such a classic Betty in this pic?
Lady Gaga, too — as always, she was years ahead of the trend.
Her whole Badass Damsel in Distress (but not really) vibe is giving us life!
And now it's time the rest of us caught on.
Because we wouldn't want to be left in the beauty world dust!
Butterbeer hair looks good on EVERYONE.
I'm starting to picture it on all of my friends, and i LIKE IT!
See, it's still working....
I'm calling it.
I'm calling it right this very second and don't you try to stop me!
Butterbeer hair is going to be a thing in 2018.
Because how could it not be?
I'm going to make sure of it.
In the only way I know how...
*calling my hair stylist*
Let's hope she has some time pencil me and all of my friends in!