J.Crew's millenial sister brand Madewell is in hot water right now thanks to this image of Dominican model Marihenny Pasible — and it isn't the sold-out dress causing the drama.

J.Crew model
photo: J.Crew

People are concerned that it seems J.Crew neglected to style Pasible's hair.

photo: J.Crew

We reached out to Pasible and J.Crew for a statement and will update this post upon response.

It's possible the brand was aiming to play up the laid-back style of the dress, but some feel this hair issue comes up too often for women of color regardless.

And now Twitter users are calling out J.Crew directly and demanding an explanation.

"As a black [woman], this model's hair leaves me wondering what happened?," she wrote to the brand. "It's hard to even see the dress because I can't get pass her 'bedhead.' Her looks like she jumped out of bed and drove to the shoot in a convertible. She is a beautiful woman but her hair is a hot mess."

The main concern is that mainstream brands STILL aren't hiring specialists who can style natural hair for shoots.

A Black model for Victoria's Secret suffered a similar fate, and there are plenty of horror stories about natural-haired models being unable to find hair stylists.

Some are blaming Pasible for not speaking up, but that solution isn't nearly as easy as it sounds.

To be fair, being a model of color in the fashion industry is no small task. Combatting racial insensitivity isn't always as easy as speaking up for yourself and casually expecting people to go along with it.

Models of color are already so limited and — provided that she even felt unhappy about her look — are often perceived as being too difficult to work with when they speak up. Blaming them for being "part of the problem" probably isn't the most helpful.

Some Twitter users came to the model's defense and said women of color shouldn't be held to a standard of looking perfect every single day.

It is possible that J. Crew simply wants to show models of color when they look entirely snatched *and* when they're relaxing with zero hair cares.

One thing's for sure: Whether she's a model who couldn't get her hair done on the job *or* one who loved her hair but got dragged on social media for it — it can't feel too good either way.

photo: Giphy

More brands need to do better with their treatment of natural-haired women of color — and the internet needs to do better when speaking up for these same women *without* making them feel vulnerable and picked apart.