Selena Gomez debuts new curly hair
photo: Splash News

Selena Gomez is entering the beauty world, so of course, she needed a new 'do to stand out. 

The musician announced her debut in the makeup industry earlier this month with her beauty company Rare Beauty launching with Sephora this summer. Gomez recently shared a few photos of big, bold, and beautiful curls that look so naturally stunning on the 27-year-old. 

It's a different look from her normally long and loose waves, and some fans are wondering if the shaggy look is for an upcoming music video. She released a few for her three biggest hits off the Rare album. 

We can't help but be totally obsessed with these curls!

Gomez looks as beautiful as ever with this shaggy long bob, big bold curls, and bangs! It looks like the artist got a few highlights as well that frame her face perfectly. She's wearing a gray turtleneck sweater and some dangling, diamond statement earrings. 

Of course, she tagged Rare Beauty on her lips. 

It seems Gomez is already teasing some of her makeup products, and in the photo she tagged her line. Her face is looking flawless, and that coral lip color is seriously amazing. Gomez's makeup line is all about embracing and celebrating individuality and uniqueness. 

This is a totally different look from her pin-straight style at the American Music Awards.

At the AMAs, Gomez stepped out with a neon green minidress and a '70s style bob to match. The artist looked so chic on the red carpet, but her new style is definitely more fitting to her natural look. 

It seems Gomez is invested in the bob chop, and is over her long, loose waves. 

Gomez's signature style used to be long beachy waves, but now it seems she's fully committed to the bob. Whether it's a shoulder-length style like the one she's sporting now, or something even shorter, Gomez is here for the short look. 

Gomez got so many compliments in the comments, and some thought this could be a new look for another music video. 

Tons of Gomez's famous friends and fans were here for this new look. Yara Shahidi commented a heart-eyes emoji, and Becky Hudson commented, "Beautiful." More than one fan wondered if this look was for an upcoming music video. Fingers crossed, because the first three from Rare were so incredible.