Beauty blogger Yasaman Gheidi, also known as Lil Moon Childd, is using makeup to raise awareness about mental illnesses and disrupt social stigma around them. A week ago, the 27-year-old blogger uploaded a powerful video on YouTube. She used makeup to outwardly express the emotions she's privately grappling with.
"This particular look that I did depicts what I present to others versus what I sometimes feel on the inside," she wrote in an Instagram caption. "I had no idea what makeup I wanted to do on the 'inner self' half of my face, I just went with what I was feeling."
Gheidi then encouraged her fellow makeup lovers to participate in the "Inside Out" challenge "to artistically represent what some of us feel on a day-to-day basis."
Gheidi told Revelist that she decided to create the challenge, named after the eponymous Disney-Pixar movie, after having an anxiety attack during a Christmas staff party.
That's when the Canada-based blogger decided to use makeup to draw fellow mental-illness survivors out of the shadows. She chose "Inside Out" because it's a movie that deals with emotions.
"[Inside Out] was one of the first movies that I have seen that was able to visually illustrate feelings and emotions," she said. "I find that many times people with mental illnesses are not taken seriously because there are not always physical symptoms that can be easily seen."
Quickly, other makeup aficionados began sharing their own versions of the "Inside Out" challenge.
For instance, 20-year-old Brittany Rios (pictured above), has depression. The Barcelona, Spain-based makeup enthusiast participated in the challenge to make an important statement about the mental illness.
"Depression is a really difficult condition to understand," she wrote in her Instagram caption. "It's really hard to have motivation to do the normal things in a day, unable to smile. I felt many times like I was kind of sleepwalking, awake enough to interact with the people around me, never feeling fully complete."
She said she's less sad because she's found someone who understands her, but that hasn't cured depression. "Better make you a fighter to make your life more happy, more beautiful and desirable than fighting for nothing but hell," she wrote.
Similarly, Stevie, who uses the Instagram name stephaelbow, has anxiety and depression.
The illnesses have disrupted her life for the past six months. "I have depression and anxiety and I haven't been able to sleep," she wrote in her Instagram caption. "Everything makes me anxious. So I bite my nails until they hurt, bite my lip until it's bloody and play with my hair obsessively until it falls out."
However, she wrote "fake" on her forehead in red makeup because that's often how she felt about her illnesses.
"Worst of all, for the longest time I felt like a fraud," she wrote. "Like I don't have the right to feel like this. Like people have it worse than me and I'm being over dramatic."
Now though, she's publicly declaring that anxiety and depression won't dictate her life.
Izzy Zirilli has ADHD. The professional makeup artist said ADHD has become a gendered disorder, which she's combatting with her participation in the "Inside Out" challenge.
"When people think of ADHD, they think of a little boy who runs around like a mad man," she wrote in her Instagram caption. "ADHD isn't just for little boys with hyperactivity, it manifests differently for girls hence why many girls don't get diagnosed. I spent most of my life being the type of person who was very energetic and was an easy learner but little did I know that for woman, ADHD was only really visible when they hit high school or college."
She acknowledges ADHD to encourage others to do the same publicly.
"ADHD hasn't ruined my life or made me sad, it made me realize that I'm the way I am for a reason," she wrote. "My brain works differently than others and I am glad to be who I am, inside and out."
Watch Yasaman Gheidi's full "Inside Out" challenge video below:
This story has been updated with comment from Yasaman Gheidi.