Social media is more than just a place for leisure and fun. It's become one of the biggest, fastest, and most efficient marketing tools of all time. And as it's evolved, influencers are now considered one of the main vessels and sources of promotion through the many digital channels that social media provides. However, after years of social media analyzation and the rise of the dreaded algorithm, follower count doesn't always match up with engagement.
One young influencer is finding that out the hard way after her two-year-long T-shirt line project completely flopped. To add insult to injury, Twitter caught wind and immediately chimed in, but they came with some great advice.