photo: Edda Gimnes / Moschino

Young designer Edda Gimnes has accused Moschino of copying her entire collection for its Spring 2019 collection, but Moschino designer Jeremy Scott responded with receipts.

The fashion industry is always trying to strike the balance between inspiration and plagiarism. How much can you borrow from another creator without infringing on their intellectual property rights? 

When it comes to ubiquitous imagery, can anyone really own it in the first place? These are the questions designers (and their lawyers) must ask themselves when responding to and making accusations of plagiarism. 


This is Edda Gimnes, a young designer with star-studded clientele such as Lady Gaga.

Gimnes' signature style is a kind of "scribble print," and it's fabulous. However, Gimnes noticed that Moschino's recent collection looked nearly identical to her own. 

"Today I woke up extremely disappointed and to a full inbox of people who know my work and saw yesterday’s Moschino collection. I understand we are in an industry that carries inspiration from each other and as it is said, imitation is the greatest form of flattery," Gimnes wrote on Instagram.

"But it is disheartening to see, after having a meeting with someone from Moschino in New York in November last year showing this person absolutely ALL My work and My original sketchbooks and ideas."

photo: Edda Gimnes / Moschino

Images on the left are of Gimnes' work; images on the right are Moschino's.

"Seeing the Moschino show yesterday makes me so sad and I feel so hurt that someone has, the way it looks to me, unquestionably used my SS16 and SS17 collections as inspiration without granting me any credit."

photo: Edda Gimnes / Moschino

"As a young designer one is so vulnerable and they probably think that this would go unnoticed. I will make sure it doesn’t."

photo: Edda Gimnes / Moschino

"Have a look at the pictures from their show yesterday and make up your own minds!!"

photo: Edda Gimnes / Moschino

Moschino designer Jeremy Scott responded to the accusations on Instagram, and he brought receipts.

photo: Instagram / Jeremy Scott

Scott shared images dating back to 1986 of Moschino's use of scribble prints. 

photo: Instagram / Jeremy Scott

Some might argue that even with this in mind, the latest Moschino styling, silhouettes, and colors are strikingly similar to Gimnes' work.

photo: Instagram / Jeremy Scott

However, others might argue that if Moschino is the true originator of the "scribble print," then perhaps Gimnes was inspired by Moschino and not vice versa.

photo: Instagram / Jeremy Scott

"Trompe-l’œil has been a long-standing motif embedded in the Moschino DNA. Jeremy Scott’s eponymous line has also depicted sketches and doodles in collections far pre-dating this one," Moschino said in a statement. 

photo: Instagram / Jeremy Scott

"He continues to pay homage to Franco Moschino and was inspired by the conceptualization of a designer’s ideas coming to life on the runway in ‘incomplete forms’ ranging from the sketching and design process to the tailoring, pinning, and bolts of fabric choices draped on model forms."

photo: Instagram / Jeremy Scott

"This collection was Jeremy’s love letter to fashion and it is his and the brand’s greatest wish that it inspires future generations of young creatives to color our world with their dreams too.”

photo: Instagram / Jeremy Scott

What do you think? Are either parties guilty, or is this just a strange coincidence?

photo: Instagram / Jeremy Scott