There once was a time when "do it for the Vine" made for hilariously curated video clips of people doing ridiculous things. Today the same motto exists for Instagram — only it's not a joke. These people are truly curating bullshit and making it look like real life, and it's gotten out of hand.
For example, a group of friends in NYC recently threw a supposedly "spontaneous" birthday party on a J train subway car for a Los Angeles–based photographer named Amber Asaly.
Oh, and the icing on the cake? They left the mess for someone else to clean up.
PS: The Instagram pic earned her about six times more likes than her usual posts, so it worked.