The NYT made the comparison in a tweet for its review of the Off-Broadway revival, "Venus."
"A Kim Kardashian of another era returns in Suzan-Lori Park's 'Venus,'" the Times wrote in the tweet.
The article itself also draws the Kardashian comparison.
"Attention, please, those of you whose greatest ambition is to acquire the traffic-stopping body of Kim Kardashian," theater critic Ben Brantley began. "There is a less drastic alternative to costly and dangerous buttocks implants."
Readers immediately took offense to Brantley's disturbing comparison.
Baartman — also known as the Hottentot Venus — was forced to perform in freak shows in Europe during the 1800s. Her body's proportions were ridiculed by onlookers, and she eventually died in poverty.
After Baartman died, her remains were put on display for public viewing up until the 1970s.
Baartman faced inhumane treatment throughout her life and long after her death; Kardashian, on the other hand, lives an outwardly lavish and privileged lifestyle.
The comparison was dragged for being ignorant and inappropriate.
Who let this happen?
Upon noticing the backlash, the NYT swiftly deleted the insensitive tweet and issued an apology.
But the internet wasn't ready to forgive.
Let this serve as another reminder on why diversity in newsrooms is so important.