Abercrombie & Fitch has a history of causing controversy. After finally getting rid of its former CEO Mike Jeffries, who was infamous for body shaming shoppers, the brand is once again facing a storm of criticism after an ill-advised tweet.
"The Pride community is for everybody, not just LGBTQ people," an employee declared in a tweet the brand shared.
"If you want our PRIDE you can have it," a Twitter user said. "Along w/ everything that comes with it. Unequal rights, fear, threats and hate."
Another Twitter user said, "Your nice wording doesn't change that you're trying to take something that was for LGBTQ people and make it about everyone. It's not."
Pride Month is supposed to be a time to focus on the experiences of the LGBTQ community.
Being an ally can mean giving a platform to those who don't have as much privilege and allowing them to represent themselves. It doesn't involve taking that platform and speaking on their behalf.
We're still far from universal equality for all, so having a time to place a spotlight on oppressed people is vital.
h/t Teen Vogue