Ben & Jerry’s is messing with some major tastebuds Down Under with a new pledge that keeps Australian's from ordering two scoops of the same flavor until marriage equality becomes law, according to HuffPost.
Ben & Jerry's has never shied away from speaking up on political issues and advocating for social justice. They've been vocal about their support for gay marriage for years, coming out with flavors such as "Hubby Hubby," "Appley Ever After," and "I Dough, I Dough." Their latest campaign just upped the seriousness factor.
In a statement to Australian customers, Ben & Jerry's asked Ozzies to imagine:
"...How furious you would be if you were told you were not allowed to marry the person you love? ... So we are banning two scoops of the same flavor and encouraging our fans to contact their MPs to tell them that the time has come — make marriage equality legal!"
Seventy percent of Australians support same-sex marriage, but legalizing continues to be an ongoing discussion in the country.
“We are proud to be standing alongside The Equality Campaign to continue the fight for marriage equality in Australia,” Ben & Jerry’s Australia spokesperson told HuffPost. “Ben & Jerry’s has a long and proud history of commitment to social justice, including LGBTQI rights and marriage equality. This commitment is grounded in our company’s core values and an unshakable belief that everyone deserves full and equal civil rights.”