Anastasia Beverly Hills is coming with that fire this 2019! The beauty brand has blown our wigs back so many times with flawless makeup releases over the years. Thankfully, it seems that company president Claudia Soare, better known as Norvina, is showing out this year more than ever before.
Beauty fans have been blessed with the brand's first bright eye shadow palette, fresh eyebrow products, body oil, glitters for Valentine's Day and the brand isn't letting up anytime soon. Norvina recently revealed that she has another launch up her sleeve and it's a never-before-seen product being added to the Anastasia Beverly Hills lineup.
Hold those wigs steady. Anatasia Beverly Hills has foundation on the way.
The brand is ready to add a little more slayage to the foundation game. We have access to everything from iconic brow products to eye shadow palettes to highlighters to lipsticks. Finally, this cult favorite beauty brand is adding its two cents to the foundation availability in the beauty aisles. Raise your hands if the coins are already spent because you trust Norvina with your wig and your beauty bag and you know it's going to be fire? *both hands in the air*
Now, who's ready for this Anastasia Beverly Hills SNATCH on deck for the summer?
We have 50 shades of foundation coming in August that supposedly doesn't need setting and primer due out in June. Don't forget that Norvina also promised more colorful launches. It's going to be a really great summer for beauty. Get those coins prepared now.
It also speaks volumes that Anastasia Beverly Hills didn't hop on the foundation shade range train right away.
After Rihanna brought 40 shades of Fenty Beauty foundation with her groundbreaking launch, so many brands rushed to expand their foundation and concealer ranges. Sure, the expansions were needed but the sudden obsession with large shade ranges was undeniably a direct response to the Fenty Beauty release heard around the world. Not all of those brand launches were genuine and it showed.
From terrible undertone choices to horrible marketing plans, the huge shade range scramble felt like obvious, desperate pandering. Many of those brands do not value dark skin any more today than they did when they didn't have dark complexion products at all. To see that Norvina watched all of this go down, stayed in her pocket, did her research — not just on her foundations but on every single launch to date, complexion product or no complexion product — and remains in the student's seat no matter how successful she's gotten in the beauty industry says a lot about her character and how seriously she takes her business.