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Sometimes, the best way to find new makeup online with little risk factor is to find the ones with the highest ratings and the best customer reviews — and among all the beauty retailers out there, Ulta's has the most reliable review system.

And when you take a peek through some of Ulta's best rated products, you'll be shocked to find palettes and brands you've never heard of or never would have considered buying at all. But the customer's always right, yeah? Yeah.

Shop Ulta's surprising pick of top-rated eye shadow palettes, starting at the highest ranked, below.

Psst: If you choose to purchase an item on this list, Revelist could receive a small cut. Each item and price is up-to-date at the time of publication; however, an item might sell out or the price might be different at a later date.

Ardell Sensual Eyes, $13

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Juvia's Place The Douce, $20

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PÜR Cosmetics Creator Face Palette, $42

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BH Cosmetics Aurora Lights, $18

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Juvia's Place The Saharan, $20

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BareMinerals Gen Nude Latte, $29

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Smashbox Cover Shot in Prism, $29

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Smashbox Cover Shot in Minimalist, $29

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PYT Beauty No BS, $23

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Juvia's Place The Saharan II, $20

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Storybook Cosmetics Wizardry And Witchcraft, $55

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Dose Of Colors Blushing Berries, $32

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BH Cosmetics Shaaanxo The Remix, $19

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Winky Lux Coffee, $25

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Laura Geller Iconic New York Collection in Madison Ave, $15

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MAC Girls Smarty Pants, $41

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Smashbox Cover Shot in Punked, $29

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Ofra Cosmetics Signature Set in Exquisite Eyes, $25

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Makeup Revolution Jewel Collection in Gilded, $15

photo: Ulta