Sigh. Another day, another blackface story.

Makeup artist Perçem Akin has been called out for posting a photo to her Instagram where she used makeup to darken her skin, allegedly calling it her "Lovely black beauty transformation."

It's 2017, and this is literal blackface.

Although not many have called it out, the artist also culturally appropriated head wraps — which is a style staple in African and African-American culture. 

What makes matters worse is that the photo was posted to her now-private Instagram page. The caption reads, "Color and pain" and also included negative hashtags like "slave" and "sad makeup."

Though the original post is no longer visible, Black Twitter was there with the screenshots.

“We are not living in America or Africa, so finding any black model is so difficult in here,” Akin, who lives in Turkey, explained to BuzzFeed. She also claims that the look was specifically requested by the directors of a film.

"I have never think that this is racist while i am doing this. I just try to see pure beauty behind the pain who have it," she continued.

Akin also explained that the caption initially read "#slayer," — which is apparently from the film title — and not "slave." She plans to take legal measures to hold someone else responsible for changing the word after she posted it.

That explanation still doesn't explain the "#sadmakeup" hashtag or WHY a Black woman's image has to be used in association with despair.

Akin not feeling like darkening her face is a racist or offensive act also needs more unpacking.

photo: Giphy

It's not about what the intentions are; it's about how it affects people. 

White people of any origin don't get to decide what is and is not a racist act against people of color. It also makes little sense to decide that an act isn't wrong as long as you believe it's right. 

Outcry against blackface also isn't new. People of color have long been expressing their distaste for people who darken their skin to take on their likeness like it's a costume.

We should be able to say, "Hey, that offends me. Please stop doing that," and then actually see the practice stop.

The fact that a person would be aware of how people of color feel about blackface, yet still move forward with an offensive "look" is not just annoying and heartless — it also undermines the agency that those people should have with their image and identities. 

Blackface wasn't cool back when racist white people made fun of Black people during minstrel shows for crowds of other laughing white people in the 19th century.

It's just as uncool today. Just stop, people. This will never be OK.