Drugstore beauty brands are SERIOUSLY stepping up their makeup game and giving larger brands a run for their money. From the product quality to fun packaging and collection themes, drugstore beauty brands have come to slay, and NOT to play. Even celebrities are opting to wear these affordable brands for their public appearances.
Check out 23 drugstore beauty product releases that totally need to be added to your makeup bag.
Milani Cosmetics Hypnotic Lights Eye Toppers, $11
The Milani Hypnotic Lights eye toppers ($11, Milani Cosmetics) comes in five shades: Luster, Luminous, Beaming, Star, and Prismatic.
They are meant to either be layered on top of matte eye shadow or worn alone.
Milani Hypnotic Lights Lip Topper, $10.99
These Milani lip toppers ($10.99, Ulta) are an Ulta exclusive and come in six shimmery shades.
Milani Rose Blush Trio Palette, $13
People are always RAVING about Milani blushes, so now the brand has released this Rose Blush Trio palete ($11, Milani Cosmetics). It comes in two different color options with three shades in each palette.
Wet N Wild Flights of Fancy Baked Blushes, $4.99
The Wet N Wild Flights of Fancy baked blushes ($4.99, Wet N Wild) come in three shades: Don't Flutter Yourself (coral), Hummingbird Hype (orange), and Dare to Soar (pink).
Wet N Wild Flights Of Fancy Lip Gloss, $7.99
The Flights of Fancy lip glosses ($7.99, Wet N Wild) come in five shades: Fly Gal (light pink), Featherless (nude pink), Pout of Paradise (coral), Love Bird Affair (red with orange undertones) and Shut The Pluck Up (plum).
BH Cosmetics Noveau Neutrals Palette, $16.99
The Noveau Neutrals palette ($16.99, BH Cosmetics) has 26 shades, which include 6 blushes. The shadow colors include various pinks, warm neutrals, and oranges.
BH Cosmetics Eyelights Waterproof Eye Toppers, $6
The Eyelights toppers ($6, BH Cosmetics) come in six shades meant to "build multidimensional effects for next-level iridescent eye looks."
BH Cosmetics Weekend Festival Palette, now $12
The Weekend Festival palette ($12, BH Cosmetics) is now 33% off, so snatch it up at the sale price while you can!
L.A. Girl Brow Pomade, $8
Mark your calendars and set up alerts because the L.A. Girl Brow Pomades ($8, L.A. Girl) drop on the brand's website on May 17, which is TOMORROW!
The brow pomades drop in six shades ranging from Blonde to Soft Black.
L'Oreal Mickey Mouse Lipstick, $5.99
The L'Oreal Mickey Mouse lipsticks come in five different shades including the Matte-ly in Love red shade above.
INC.REDIBLE Glow-In-The-Dark Lipsticks, $10
L'Oreal Mickey Mouse Eyeliner Pencil, $7.99
The Mickey Mouse eyeliner (7.99, Target) comes in two shades: Black and Carbon Black.
L'Oreal Mickey Mouse Mascara, $7.99
The Mickey Mouse mascara ($7.99, Target) comes in the shades Black and Blackest Black.
Maybelline Lemonade Craze Palette, $13.99
The Lemonade Craze palette ($13.99, Ulta) is a lemon-scented palette with 12 eye shadows in a mix of mattes and shimmers.
CoverGirl Matte Made Foundation, $8.49-$11.49
The CoverGirl Matte Foundation ($8.49-$11.49, CoverGirl) is scheduled to drop "soon" with 40 shades, according to the brand. Stay tuned for more details!
e.l.f. Rose Gold palette, $10
The Rose Gold palette ($10, e.l.f. Cosmetics) looks like an affordable version of Huda Beauty Rose Gold and Desert Dusk palettes ($65, Sephora).
e.l.f. Primer-Infused Blushes, $6
The e.l.f. blushes ($6, e.l.f. Cosmetics) comes in three color options: Always Rosy, Always Cheeky, Always Fiery, and Always Spicy.
Makeup Revolution Concealer, $7
The Makeup Revolution concealer ($7, Ulta) launched months ago but the brand just added seven new shades to its lineup!
Black Radiance Lip Kits, $9.99
The Radiance Rocks lip kits ($9, Black Radiance) come in five different colors. The kit includes a limited-edition Perfect Tone™ Matte Lip Creme lipstick and one Lip Glitz glitter.
Revlon Kiss Plumping Creme, $5.99
The Revlon Kiss Plumping Creams come in 10 different shades.
Rimmel London Magnif'eyes Palette, $7.99
This Magnif'eyes palette ($7.99, Target) has 12 different shades in neutrals, warm, and cool jewel tones.
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