"You get a foundation match! You get a foundation match! You get a foundation match!" 

The beauty industry has been feeling like Oprah in her generous talk show days ever since Fenty Beauty launched in September with an explosive 40-shade foundation range.

People especially couldn't stop talking about how well the Fenty Beauty brand served women with deeper skin tones. The story about the woman with albinism who found her foundation match for the very first time also went viral, which further proved Fenty Beauty's diversity feat.


Immediately, Fenty fans began telling the rest of the beauty industry to "take notes," and rightfully so.

And that's what's caused the problem: Huda Beauty just launched 30 foundation shades. And the brand has been accused of "copying" Fenty Beauty.

People are even comparing the "filter" reference in both brands' foundation names.

But, wait. Do we want other brands to take notes and then ignore them or actually follow up on the standard of inclusivity that Fenty Beauty has set?

photo: Giphy

For the record, I don't believe Huda Beauty "copied" RIhanna's foundation range; it doesn't add up.

Fenty Beauty dropped in September and we are barely out of October. Developing a makeup collection often takes significant time to complete. It took Rihanna two years to launch Fenty Beauty.

Huda Beauty would have likely not been able to pull off a scrambled, last-minute drop of 30 foundations.

But if, somehow, she did copy Fenty Beauty — wouldn't that be further proof that Fenty Beauty has shaken up the industry for the better?

Also, let's have a little honesty hour: Fenty Beauty's formula probably doesn't work for everyone.

photo: Giphy

There is no one makeup brand that works for every single person. I've heard people say that MAC Cosmetics' foundation breaks them out, but it's actually my favorite one to use on my super sensitive skin. 

I've also *gasp* heard people say that Fenty Beauty foundation has inflamed their skin, but not more than I've heard fans rave about how much they love it. 

This is the nature of makeup. What works for one person won't work for another and that fact doesn't take away from a brand's quality.

It's great that other companies are also dropping expansive foundation ranges. This way, people whose skin may not agree with the glorious Fenty Beauty formula can still find foundation that works for them. 

It's about time that more brands stepped up and served people of all skin tones. If that's the outcome of brands *copying* Fenty Beauty, then bless Bad Gal RiRi, and copy on!