Imayla Beauty, inspired by New York City, is a beauty brand that celebrates diversity, natural beauty, and individualism. Imayla is clean, vegan, cruelty-free, hypoallergenic, nontoxic, and non-comedogenic. Plus, it's dermatologist- and ophthalmologist-tested, as well as safe for sensitive skin.
On top of all that, the products are gorgeous. The eyeshadows are blendable and pigmented, the lipsticks are creamy and bold, and the eye and brow products are formulated to enhance natural beauty. Check out some of their beautiful new products below!
The Urbanite (Greys) 9-Pan EyeShadow Palette, $49
For decades, women have looked for the perfect smoky eye. With this palette, the smoky eye is easier to create than ever before. Inspired by the concrete jungle, this palette features tans, grays, midnight-toned shimmers, and a deep black.