If you know nothing about the beauty influencer and makeup artist Jackie Aina, please know she has zero problems with calling out a brand for leaving darker people out of their makeup collections.
And justifiably so. Deeper-toned makeup lovers deserve an invite to the party too, right? We're just trying to hang! Why can't we all just be beautiful together?
Jackie Aina expressed these same sentiments via Twitter. This time, the guilty party is Gigi Hadid and Maybelline.
In short? Aina is severly confused and unimpressed by the lightness of the new Gigi Hadid makeup collection. She even seemed to agree with a fan that Hadid's makeup resembles "spicy milk."
Translation: Issa fail.
Check out this image showing some of the Gigi Hadid x Maybelline collection. What say you?
As a darker-skinned woman who loves makeup — I can admit that I would not spend money on this collection. In each six-pan palette, it seems like there are likely only two or three shades that could actually work on my skin tone. The others, I can't really do much with.
My coins and this melanin deserve a lil' better, so I feel Aina on this one
Some fans quickly called out Aina for giving Nicki Minaj a pass for her nude lipstick MAC collaboration. Aina quickly cleared that up.
When Aina reviewed Nick Minaj's Nude By Nicki lipsticks on her Youtube channel, she praised Nicki's light pink lipstick, although she noted that they might be a challenge for deeper-toned women who aren't used to manipulating lighter pink nudes to work for their skin tones.
The beauty guru also shared a pretty helpful tip: Use brown liner to create a smoother transition between your skin tone and seemingly intimidating lipsticks.
Aina communicated via Twitter that there's a difference between dropping *two* lipsticks and dropping an entire makeup collection.
Also, to Nicki Minaj and MAC's credit — the two shades were released with an entire collection of existing MAC nude lipsticks, which *did* offer options for darker skin tones. Nicki Minaj also made sure to tease that the collaboration was merely a special preview of something bigger coming in 2018 — a "first of its kind partnership," to be specific.
As for Gigi Hadid, Aina seems to think deeper-toned people are right to expect inclusion from a full-out makeup collection.
Jackie also pointed out how normal it is to be left out by white people of influence in the beauty industry.
It's unfortunate that darker people who love makeup have to set their expectations so low, but I'm glad that despite that – Aina still saw fit to call out a beauty norm that needs to be changed.
Seriously. How can you stand next to OG supermodel and longtime inclusion advocate Naomi Campbell and still feel comfortable being part of the issues that she's made it her business to call out?
Could Naomi wear your makeup, Gigi?
What about Duckie Thot — an industry contemporary who has specifically recalled working fashion shows and being embarrassed because makeup artists didn't have products to match her skin.
How is an all-beige collection like this helping women like Duckie, Gigi?
New makeup releases that don't include everybody may not be an issue to Hadid — or anyone else who isn't *constantly* being excluded. But it gets really, really old when you're a darker person who expects to be left out.
Maybe Gigi is born with it — but by making a collection that darker-complected women can't wear, it's clear that Maybelline doesn't think I am.
Maybelline? Gigi Hadid? Your move.