Jaclyn Hill fans have been in a serious state of limbo since the influencer deactivated her social media accounts and her official makeup website went down following the lipstick backlash. Now it appears that Jaclyn Hill Cosmetics is making an effort to save itself by finally publishing its safety test results. Hill had already stressed that her lipsticks — although admittedly poorly made — were not "hazardous in any way" in her original apology video on her YouTube channel.
Hill also assured her fans that she launched a full investigation to get to the bottom of exactly what went wrong at the lab that derailed her entire So Rich lipstick collection launch. Finally, Jaclyn Hill Cosmetics has published its safety test results to its website.
The Jaclyn Hill Cosmetics website is technically still down, but the brand did update its FAQs page to address the lipstick issues.
The website maintains that the lipsticks are indeed safe to use even if they weren't mixed properly. "After a thorough investigation and extensive third-party testing, several labs and safety assessors have confirmed that while a fraction of our lipsticks did not meet our brand standards of quality, they are in full compliance with FDA regulation and safe to use," the website asserts.
Is this enough to ease the concerns of people who bought and used the lipsticks? It certainly may not be enough to readjust the brand's reputation. Only time will tell.