As you probably already know by now, Jeffree Star is releasing his highly anticipated collection of concealers this week. That is, following a widely publicized theft that occurred at one of his brand's warehouses and left him missing $2.5 million worth of product.
The concealer, along with the accompanying line of setting powders, will be the first-ever complexion product released by Star, and it has fans questioning just how genuine his claims of being racially inclusive are — especially given his infamous and documented past instances of racism.
Now that the concealer line and all 30 of its shades have been revealed and swatched, fans are putting its range under the microscope and delivering quite a few harsh criticisms.
The general consensus on this range? Eh, it could be a lot, lot better.
Comments that mostly appear on popular beauty Instagram page Trendmood provide countless criticisms from users of many skin tones who just can't wrap their heads around the selection of options for deep skin. Most look rather red in terms of undertone while a couple look downright gray.
The first thing the internet noticed, though, is that it's not deep skin tones that are really left out here — it's the medium ones.
"Knock knock is medium range there? All I see is shades of white and a few deep," one user commented. Anther chimed in, "wish they has medium tan shades... we are still waiting."
And they're not wrong — based on the swatch photos above, there is a wide jump between the very fair shades and the very deep shades.
"He said we're skipping Latinas," one person commented about the seeming lack of medium shades.
My personal favorite? The user that commented, "Everyone praising the shade range, you OK?" A lot of people can be very quick to defend any of Star's actions, whether or not he actually screwed up. This appears to be one of those instances.
A few users, in fact, think the shade range is just fine as it is.
"As a black girl, in my opinion the shade range isn't that bad it's a concealer we don't need too many shade," they wrote. "Even if I'm not a big fan of Jeffree I've too admit that this is a pretty good job."
She made sure to conclude with, "THIS IS MY OPINION."
However, we can't dismiss the fact that Star has taken a harsh stance against many other brands' similar shades ranges.
"If this wasn’t his own launch he’d be blasting this to bits lmfao," one person wrote.
"Wasn’t Jeffree always the one laughing at other brands for not having enough shades or adding more colors later on? Sorta ironic," chimed another.
"So ironic of him to talk about brands lacking diversity in their shade ranges and he launches THIS," said one more.