For makeup hoarders, one of the worst feelings is when you wait weeks for a new product to drop, only to have it sell out before you even had a chance to type in your credit card info. I'm a makeup and vinyl record hoarder, so I deeply understand this pain and offer my deepest sympathies to anyone who couldn't get their hands on the new Jeffree Star X Shane Dawson Conspiracy eye shadow palette.
Yes, by all accounts, trying to purchase the Conspiracy palette was tantamount to Beyoncé tickets: unavailable but coveted by every human on the planet. Shopify, the brand's merchant platform, crashed as a flood of traffic overwhelmed servers. Many fans couldn't get the payment systems to load, while others had to deal with spinning wheels as their product sat preciously in their carts. In the end, hapless fans were left behind, posting hilarious reactions on social media. Sometimes you have to laugh in order not to cry.