Kim Kardashian's new brand KKW Beauty hasn't even launched yet, but it's already causing a whole lot of fuss — both good and bad — in the beauty world.

That's not stopping any time soon, especially now that we have eyes on her first product.

KKW Beauty's first-ever product is a contour kit because OF COURSE it is.

Each kit includes a contouring stick, a highlighting stick, and a double-ended blending tool with a sponge and a brush.

And it comes in four shades: Light, Medium, Dark, and Deep Dark.

Mario Dedivanovic, Kim's veteran makeup artist and a contouring pioneer, uses the cream sticks to carve out her cheekbones, jawline, chin, nose, and forehead.

Watch him expertly blend it all out in this behind-the-scenes clip from KKW Beauty.

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By the way, this confirms Kim has shot video tutorials for the product so everyone can contour like a pro.

"The texture is very sheer, and you can kind of see through the skin, which is what you want," Mario said. "You don’t want it to look like a mask."

Each kit retails for $48, and will launch on KKW Beauty this Wednesday, June 21, at 9 am PST.

That's only days away, so you'd better be ready to get contoured.

We certainly are.

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Update: We tried it!