Kim Kardashian's new brand KKW Beauty hasn't even launched yet, but it's already causing a whole lot of fuss — both good and bad — in the beauty world.
That's not stopping any time soon, especially now that we have eyes on her first product.
KKW Beauty's first-ever product is a contour kit because OF COURSE it is.
Each kit includes a contouring stick, a highlighting stick, and a double-ended blending tool with a sponge and a brush.
And it comes in four shades: Light, Medium, Dark, and Deep Dark.
Mario Dedivanovic, Kim's veteran makeup artist and a contouring pioneer, uses the cream sticks to carve out her cheekbones, jawline, chin, nose, and forehead.
"The texture is very sheer, and you can kind of see through the skin, which is what you want," Mario said. "You don’t want it to look like a mask."
Each kit retails for $48, and will launch on KKW Beauty this Wednesday, June 21, at 9 am PST.
That's only days away, so you'd better be ready to get contoured.
We certainly are.
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Update: We tried it!