When Kylie Cosmetics first announced it would drop a collection of 30 concealer shades ranging from fair to deep — makeup fans had lots of mixed reactions. 

Some accused Kylie Jenner of copying Fenty Beauty and not truly caring about dark skin, while others felt like she'd taken a step in the right direction and deserved a chance. 

One of the biggest critiques about the Kylie Cosmetics concealers: Why do the dark concealers look SO RED!? 

The dark concealers ($20, Kylie Cosmetics) looked red from first glance of these bottles carefully laid out. 

And fans have LOTS of feelings about dark skin being clumped together in one undertone so carelessly.

"If Kylie concealer is so diverse then why do the shades, especially the darker ones, have mainly red undertones?" one Twitter user asked.

"All of Kylie's deep dark concealer shades are for people with red undertones. Yikes," another makeup fan wrote.

They want her to know cherry red is fine but our complexions have a LOT more range than that. 

"So Kylie Jenner just came out with a bunch of concealers in a range of skin tones," another skeptic wrote. "The darkest shade looks like a cherry red. Someone let me know why that color concealer exists." 

"I totally understand that there are amny skin tones but some of the concealers look dark red or purpleish," she shared in another tweet.

Beauty influencer (and makeup artist of over 10 years) Jackie Aina had the same observation after swatching the Kylie Cosmetics and Colourpop concealer.

She read the Kylie Cosmetics online description of Almond which says it is "a rich hazelnut with yellow undertones for deep tones." 

"I don't know if I'm seeing yellow. I'm actually seeing a little bit more pink," Aina explained as she looked down at her hand.

So Kylie Cosmetics made a concealer that's labeled for golden undertones... but looks more pink IRL. 

photo: Giphy


Jackie Aina also swatched a third concealer, Sassafras, for her followers to reference — which is supposed to be a "muted peach for peach undertones for deep skin tones" according to the Kylie Cosmetics site.

"She looks mad pink too though," Aina decided. "You're trying it Kylie, but let's find out." 

After putting on the Deep Golden from Colour pop on one eye and Kylie's Almond shade underneath another to compare — she ultimately preferred the Colourpop shade for her perfect match. 

"I do think [Kylie Cosmetics was] shooting for golden undertones but this is a little bit more on the peachier rosy side," she said. "The description is a little off." 

I also decided to give the Kylie Cosmetics concealers a chance because 30 shades *is* a good thing and if Kylie Jenner wants to do better in the diversity area, I'm so excited to let her. But these swatches though?

kylie concealer
photo: Revelist/Jessica Torres

Red AF!

On the right side are swatches of the concealer shades Clove and Gingerbread. Online, they honestly look like the exact same color. In person, they are obviously not.

Also, please note that people use concealer for different reasons. Some use it to conceal *and* highlight. Then there are people (like me!) who conceal to just conceal and want an *actual* shade match. 

Trying to find my match with only online swatches was already not the easiest task — and then when I settled on the only two shades that could work for me, they look like this.

Not OK, Kylie girl.

And the red undertone issue is more than mere speculation. According to the Kylie Cosmetics website, ALL of the deep dark concealer shades are meant for red undertones. Check out the description screenshots.

This means people behind the Kylie Cosmetics formula were AWARE they only created red undertones for the deep dark shades and just didn't care. Meanwhile the Fair, Light, Medium, Tan have variations of peach, pink, and yellow undertones. 

Why are the lighter shades given variety — which means they have higher chances of finding a good skin tone match — while all dark women have to settle for red whether it matches their face and neck or not? 

Are we supposed to just be grateful she did dark colors at all and just accept the crumbs the makeup industry sees fit to give us?

In the name of Fenty Beauty and other brands who say they care about dark skin tones and have the matches to back it up — I'll pass.

photo: Giphy

Once again, Kylie Jenner is fully earning the side-eyes Black women give her about her interest in diversity. As much as I wanted to, I don't buy her new "inclusion" cause just like I won't buy her concealer.

Kylie Jenner could still improve her makeup in the future, but at this stage — darker people deserve better than Kylie Cosmetics. Thankfully, there IS better out there. 

Moving right along.