Some applauded Jenner for her dedication to inclusivity, while others perceived the move as an empty marketing ploy. The reviews surrounding both the concealer's shade range AND its quality have been severely mixed thus far, so we decided we'd do our own test.
Two Revelist staffers on opposite sides of the skin tone spectrum gave their faces the Kylie treatment, and the result was... well, you'll see.
We wore Kylie Jenner's concealer ($20, Kylie Cosmetics) for a full day to document how it wears.
The brand has a pretty strict no-return policy, so we each selected two shades based on photos on the brand's product page and multiple arm swatches posted on its Instagram — and that was harder than it should've been.
For starters, arm swatch photos across the brand's Instagram were lit inconsistently, making it difficult to determine each shade's true lightness and undertone. For instance, the shade Stone appeared more white or yellow in select shots, but looked pink in others.
Second, every single deep shade available had red undertones. We knew off the bat that was going to be an issue.
At the first application just after 9 am, I was actually pretty impressed by how well this stuff blended — and how well Stone matched my undertones.
I was utterly shocked that I didn't instantly despise it. For starters, Stone isn’t too white or too yellow for my pink undertones — I struggle with yellow-tinted concealers far too often.
The website classifies this concealer as medium, buildable coverage, and that description hits the nail right on the head.
Stone easily covered all my red patches enough for every day wear, but I wouldn't settle for under-eye coverage this light for a night out or a photoshoot such as this one.
And combined with her everyday foundation, Gingerbread's coverage wasn't all that noticeable.
Marquaysa is a tried and true Kat Von D Beauty Lock-It Concealer user — and she's very used to its creamy, full coverage. This was definitely an adjustment.
At our first checkpoint at 1 pm, I still felt pretty damn good about this concealer, despite slight creasing.
The creasing here isn't too bad, but it's surely more severe than NARS and Kat Von D, my holy grails. That being said, the coverage held up nicely — with no oxidation — after almost four hours.
Stone creased and faded *just* enough that I felt I'd look better bare. Long story short, I went from 100 to zero real fast.
"The concealer STILL wasn't crazy creased, but it didn't feel the best on my face. I blame Kylie Jenner personally for how reddish brown my face looked."
Final verdict? Kylie's isn't the worst concealer we've ever used — but we can live without it. That especially goes for Marquaysa, who couldn't even find a true shade match.
"I would have had a better time with a color that matches my undertone better," Marquaysa said. She admits laying off the setting powder could have prevented some of the irritation she felt.
"I’m good with my Kat Von D and L.A. Girl concealers," she said. "I don’t really need Kylie’s."
And I have to agree with her.
TL;DR? Not bad. Just plain overpriced.
Considering Kylie Cosmetics' parent brand Seed Beauty manufactures ColourPop's eerily similar concealer for the price of $6, I can't find a single reason to spend $20 on this one — especially given that I get this same level of coverage from a tiny dollop of my regular foundation.