Ready to rack up more Ulta points thanks to Kylie Jenner? Her makeup brand Kylie Cosmetics launched at Ulta several months ago. Now the brand has complexion products available at Ulta, and they might be the brand's most in-demand beauty picks yet!
The brand recently announced that its concealers and setting powders will be available for purchase at Ulta stores, and today is the lucky launch day. If you've already been snagging Kylie Cosmetics makeup from Ulta left and right, then make room in your beauty stash.
However, some critics still aren't feeling Kylie Cosmetics' shade range for concealers.
"Yikes.... the second I saw this image, I’m already picturing the bad shade range comments. Like, what were you thinking Kylie?" one person wrote. Another person shared, "This shade range is an actual joke???? It looks like the actual Kardashians (and other white ppl with tans) couldn’t even make this work, let alone actual people of color," another critic shared. One person believes that the concealer shade range is missing an entire medium shade.
But the Kylie Cosmetics concealer shade range may be a victim of terrible lighting in this case.
Brands really have to do better with the lighting they use for photos when it comes to complexion products because it truly matters so much. This is a photo of the concealer shade range, which is available on the Kylie Cosmetics website. Per this swatch photo, there are four fair shades and then five shades for the light, medium, tan, deep, and deep dark categories. This isn't a case of 50 shades of beige this time around.
But there's still a problem with the Kylie Cosmetics concealers in the deep dark category. I called this out in a review when Jenner first launched the line.
All five of the deep dark concealers have red undertones. This was called out by several beauty YouTubers, but the Kylie Cosmetic website itself also reveals this. The problem is that people with deep dark complexions can have all kinds of undertones, from blue to golden to red to neutral. Why is it that the other complexion categories have different undertones, but the deep dark section undertones are all the same? That demonstrates a severe lack of care for making sure that people with darker complexions actually have a match.
Jackie Aina also pointed out that the concealer undertone labels on the Kylie Cosmetics website are also inconsistent.
Jackie Aina swatched the Kylie Cosmetics concealer shade Sassafras, which is labeled on the website as a "muted peach for peach undertones." She felt that the swatch seemed to have more of a pink undertone. "I do think [Kylie Cosmetics was] shooting for golden undertones but this is a little bit more on the peachier rosy side," she said after actually trying it on her face. "The description is a little off."
Translation: Kylie Cosmetics has only one undertone for deep dark shades and the undertones for the other concealers meant for deeper skin tones are just flat-out wrong.
PASS AND PASS AND PASS.