kylie jenner to sell kylie cosmetics to coty inc
photo: Instagram/kyliejenner

Kylie Jenner is having one serious winning streak with her brand Kylie Cosmetics, and her next move might be her most lucrative step yet. The billion-dollar makeup brand is in talks of being sold to a very high bidder, according to WWD. At least part of the company is anyway. Jenner had previously been in talks with different brands about selling part of her Kylie Cosmetics company, but opted to remain the sole owner at the time. 

Now it appears that Coty Inc. — the global beauty brand that owns Covergirl, OPI, Wella Beauty, Rimmel London, Sally Hansen, and more — is out to buy over half of Kylie Cosmetics for a price that's high enough to change Jenner's mind about remaining an independent owner. 

Whew! This talk is a little too rich for my bank account, but let's get into these deets. 

Coty Inc. reportedly is offering to purchase half of Kylie Cosmetics for $600 million.

HONEY. That's a lot of [redacted because it's a flavor word] money! It hasn't been widely reported how much money Jenner used to start her makeup brand, but I'm 100% sure that the $600 million is a HUGE flip for the youngest sister in the KarJenner clan. This would also be a great sale since Jenner would retain 49% of ownership in the company. In case you're in the small percentage of people still wondering what talent that talent has: It's making their money make even more money. 

Gosh, I feel more broke than I felt this morning. 

So REALLY, what does this sale even mean, you ask? 

It means that Jenner will no longer be the primary owner; that would be Coty Inc. if it does secure the entire 51% stake in the brand. Being the primary owner often grants you higher power in the decision-making process where branding, marketing, and other business decisions are concerned. By the way, there's no word on whether or not this sale includes KYLIE  SKIN or if Jenner has it filed as a totally separate company from the cosmetics branch.

So why would Jenner even consider this when she can remain the sole owner of a billion-dollar company? Let's break it all the way down. Unlike other brands' success, Jenner's is based on her direct image and her direct social media interaction with customers. 

Any company wanting to own part of the Kylie Cosmetics brand has to make sure it stays the Kylie Cosmetics brand at its core.

Basing the brand on herself is how Jenner grew it in the first place. Only a foolishly run company would buy Kylie Cosmetics and try to change it into something too far away from what it already is. And you don't drum up the $600 million to buy a 51% stake by being a foolishly run company. Got it? 

Coty Inc. will most likely be playing very nice with Kylie Cosmetics and even nicer with Jenner herself. Meanwhile, Jenner will likely have less responsibility on her plate where manufacturing and distribution are concerned. Jenner loses nothing in this game, and that is why the sale makes sense. There are only gains in this workout, baby! 

This news comes on the heels of Jenner being announced as the youngest self-made billionaire in the world.

"Even using a conservative multiple, and applying our standard 20% discount, Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it," Forbes wrote in March 2019. Forbes officially named her the youngest self-made billionaire in that article on March 5, 2019. 

"Fueled in part by the Ulta expansion, Kylie Cosmetics’ revenue climbed 9% last year to an estimated $360 million," Forbes reported. "With that kind of growth, and even using a conservative multiple from the booming makeup industry, Forbes estimates Jenner’s company is worth at least $900 million."

SHEESH. It doesn't matter how old this news is. It still packs the kind of facts that blows wigs back and checks anyone getting out of place. Can we all just enjoy the fact that this is a young woman and a young mother doing this, too? The inspiration is just sitting right there like a table full of free (authentic) lip kits!

Of course, the news brought out the congratu-haters.

"Kylie Jenner is only a billionaire in articles. But if this happens, she will really be worth hundreds of millions in cash (after taxes and partners get their cuts)," famed blogger Perez Hilton wrote about the news on Twitter. 

Oh, the shade! It looks like Hilton isn't sold on Jenner actually even being a billionaire in the first place. That's a hot take that I wish he had more receipts for. In the age of social media clout and celebrity worship, it's not like a lie that huge isn't possible. I just place my trust in Forbes' financial reporting unless it gives me solid reasons not to.

One Jeffree Star fan doesn't believe she's a billionaire OR that she can sell Kylie Cosmetics.

"Kylie ‘fake’ billionaire. Claiming your company is worth $1B is the biggest [redacted] I have heard," the critic wrote. "You can’t sell your company since you are the face of it. Without you, it would be nothing. Your real net worth is: $100M." 

WOW. Feel your feelings, baby, but let me sprinkle a few facts into the salt. It is entirely possible to sell a company and be the face of it because of two reasons: 1) You don't have to sell all of your company. Look up the financial definition of the word "share," and 2) People become the "faces" of companies they do not own all the time. That's what you call an endorsement. 

Some fans think Kylie Jenner shouldn't sell at all, as it will reduce her status.

"Don’t sell your company for 51% MAJOR STEP BACK. I trust Kris Jenner but no," one fan wrote. Much love to all the super fans of the world, but this thinking is honestly for people who aren't as well-versed on the business side of, well, business. 

Everything isn't all about keeping a special title that your fans can brag about on Twitter. Jenner is thinking about the end game, and she's playing with very long money. It's also worth it to note that it's common practice to create a startup, increase its value, and then sell it for way more than the initial investment. It's called flipping, and it's popular in multiple industries. Selling a company isn't always a step back. 

Anyway, it's still up in the air whether or not Jenner will actually even go through with this sale.

Jenner has been at the table listening to companies offer her money for her brand before. She didn't go through with it back then. Coty Inc.'s $600 million may be enough to change her mind, or will it? It's not like she needs the extra money. After all, she's a billionaire unless Forbes retracts its statements or she somehow loses a significant amount of money or other assets and investments.

Let's all just be on the lookout for that "thank you" post that Coty Inc. or Jenner may publish over the next few days or weeks. It'll all come out in time.