For most beauty brands, poreless, hairless models with perfect pouts are the industry standard. Oh, and we can't forget impeccable Photoshop editing. Most of us don't even give it a second thought anymore; we just accept it as the norm. But M.A.C. Cosmetics recently decided to veer from the status quo — and it really shook things up on its social media.

M.A.C. Cosmetics, like most makeup brands, usually includes unrealistically edited photos to market its lipsticks. The skin surrounding a model's lips is often unnaturally smooth, poreless, and hairless.

There's never any peach fuzz in sight!

But the cosmetics brand decided to leave things au naturel in a recent post, and it's caused quite a stir.

Notice anything different here?

In a close-up, you can see very visible pores, fine upper-lip hairs, and cracks in the model's lips. These are all VERY NATURAL things, people.

And we weren't the only ones who took notice. The comments section was abuzz with both undying support and unfounded criticism.

The brand made no mention of the lack of Photoshopping, but the fine hairs above the model's lip made a statement on their own. And some of M.A.C.'s Instagram followers were offended.

The unsolicited advice on what this model should do with her facial hair is proof that Photoshop in the beauty world is skewing people's perspectives. Facial hair is 100% natural and any woman has the right to do with it what she wants.

One user's comment pointed out exactly why M.A.C.'s transparency is needed: to show women they're not alone. To show them what real women look like, sans photo editing. 

And despite the haters, an overwhelming number of M.A.C. fans applauded them for keeping it real.

"I will buy this lipstick only for this photo! KEEPING IT REAL," one user wrote.

People on Twitter chimed in as well, noting that while many may not think it's a big deal, it most definitely is.

Some M.A.C. employees celebrated the brand's creative choice as well. "[This is] why I love working for them," one user wrote.

Shortly before all this went down, M.A.C.'s U.K. Instagram account quietly posted the work of makeup artist Anna Donegan, which showcased some blonde peach fuzz under the model's lip.

It received similar criticism and praise, with comments like, "When you show pictures of your lips, please treat the hair around your lips," and "Pretty much everyone has this downy hair around their lips and I love seeing it not being photoshopped out. Well done, MAC x."

Similarly, Urban Decay recently decided to lay off Photoshop in lieu of embracing real skin. Fans have praised the brand for its decision.

The brand has made it its mission to showcase all the impurities and imperfections of real skin — pores, wrinkles, moles, pimples, and yes, facial hair.

It seems that Urban Decay is slowly starting a movement, with M.A.C. following close behind.

M.A.C. Cosmetics hasn't officially said whether or not it plans on keeping its photos natural, but with overwhelming support from fans, the brand should definitely consider it.

photo: Giphy

Nobody listens to the haters anyway.

For what it's worth, both brands have our full support in this realm.

photo: Giphy

This is what real skin looks like!