Beauty influencer Nikita Dragun is under scrutiny yet again over a contest she participated in hosting with Benefit Cosmetics. If you've been following the fan-favorite eyebrow product brand, then you know it hosts an annual Benefit Brow Search Contest, and the prize is $50,000 and a contract with the brand, which likely brings in even more money.
It's a big deal to the brow lovers and aspiring influencers of the beauty community. Major influencers get involved in the "training" to show final contestants how to really snatch their brows the best. If you think that sounds a little silly, then you're probably right. The best brow contest isn't a serious thing. It's meant to be super fun and lighthearted and is ultimately just a cute PR-friendly way to drum up more social media buzz about Benefit Cosmetics brow products and techniques.
Still, die-hard fans in the beauty community take it seriously, and many of them believe Nikita Dragun, one of the brow trainers, used her influencer status to cheat the contest. Luckily, Benefit Cosmetics put in its own two cents about the matter to quell the drama.
Let's dive into this thing and get it all squared away — that is, if we can.
Take another peep at the timestamp from the screenshot of Dragun's Instagram Stories.
The screenshot was taken at 5:34 p.m. Instagram has it labeled that her Instagram Story went up one hour before the screenshot was taken. That puts her post time at around 4:34 p.m., give or take some time for the Instagram app to register it. This means that Dragun's followers had around 26 minutes to get votes in after she posted her makeup giveaway incentive. If this person is on Pacific time, then that makes Dragun's post even earlier and means her fans had even more time. The only way the Benefit Cosmetics explanation makes sense is if, for some reason, Dragun was in a time zone that made her post go up later than 5 p.m. EST.
So what say you? Do you think Dragun's contestant deserved to win the $50,000 and contract from Benefit Cosmetics? Do you even think his brows were better than the other three participants? Who do you think should have won?
Let's revisit this next time on "Never Again, Because The Contest Is Over And Benefit Cosmetics Got Their Social Buzz, So It Is What It Is." Ha!