As a dark-skinned Black woman, I've grown to accept that most beauty products with a "nude" label probably aren't going to match my skin tone. Many brands seem to think that "nude" equals "medium beige," and that's it.
Just recently, Anastasia Beverly Hills was called out for using a Black woman to model a nude lipstick set in which there was no nude made for her. Twitter went off and the brand issued an apology.
The lack of shades is a problem, and I'm tired of it. I'm also tired of all the ways it doesn't get talked about. The diversity issue with foundation ranges has been a hot topic lately, but that's not the end of the ways brands "forget" about women with deeper complexions.
*All* of the product availability in the beauty industry needs improvement — including lipsticks. Brands seem to always leave out dark skin tones when they drop their nude lipstick collections and, uh, YEAH dark-skinned people notice!
Just look at these "nude" lipstick collections. The ways they're not including darker skin tones is shameful.
All nudes from the Kylie Cosmetics x KKW Beauty collaboration are pretty much for the same (light) skin tone.
The brands even had the nerve to name one of these shades Deep Nude, but there's nothing even close to "deep" in this set.
Kylie Cosmetics and KKW Beauty approved this KKW Creme Liquid lipstick set ($45, Kylie Cosmetics) that deeper-toned fans of the brands can't even wear.
Kylie Cosmetics also sells a Brown Sugar lipstick shade that looked like tan chalk on my lips even though it was meant to match dark skin tones.
And why does the Mini Nudes Bundle from Jeffree Star Cosmetics have eight different nudes in variations of pink, but nothing in the brown family?
Pink isn't always the nude shade for lips on people of color.
Jeffree Star is a beauty influencer who spends all day on social media interacting with his huge fan base. Are none of those fans people with darker skin who deserve to enjoy his Mini Nudes Bundle ($52, Jeffree Star Cosmetics), too?
Huda Beauty also sells a Nude Love Edition of her four-piece liquid matte minis set. But again, deeper skin tones didn't get an invite.
Thanks for nothing, Huda. One of these Nude Love Edition lip glosses ($33, Sephora) looks *exactly* like every other.
Huda Beauty is the perfect example of a brand that pats itself on the back for broadening its foundation range — as if that's the only thing that deeper-toned people need to match their skin.
I also tried to "find my nude" in Kat Von D's Find Your Nude Studded Kiss Lipstick Set ($60, Sephora) but despite the dark shades you see, my nude still isn't there — and neither is the nude for any other dark-skinned person.
I'm a Kat Von D fan who would have no problem throwing $60 her way, but where are my nudes Kat?
Diversity is about more than just fixing the hot button issue of the moment. A huge foundation shade range is trending now, but what about our other makeup needs?
Beauty brands really need to get it together. It's cute that some of you are *trying* to expand foundation ranges after years and years and years of us asking you to — but this isn't where the problem stops.
There seems to *always* have to be a fight for dark-skinned people to be included in the beauty community. Why does our inclusion have to be on a product by product basis? And why do we have to mostly settle for a handful of niche brands that cater to deep skin tones when we could simply be included in ALL mainstream brands?
Why do brands have to be dragged on Twitter or called out in Instagram comments before they realize that all skin tones should be included in their product ranges?
Dark-skinned people should not be an afterthought. Do better, and serve us with the same care and respect that you provide for lighter-skinned people.
It's about time, don't you think?